UberMedia Buys Location Intelligence Firm Cintric

July 12, 2017 – Daily Research News Online US-based mobile insights and ad platform UberMedia has acquired location intelligence and analytics company Cintric, which provides a picture of consumer behavior including dwell time in stores down to the minute. Terms were not disclosed.

Launched in Cincinnati, Ohio in 2014, Cintric offers a mobile SDK which measures the location signals of millions of users to provide app user behavioral patterns, affinity grouping, and other location intelligence. Under the terms of the deal, UberMedia will obtain a pool of first-party location data from the Cintric app network, which includes a variety of weather, travel, and other location-based apps.

UberMedia says the acquisition furthers its own mobile behavioral data science location and attribution services, as well as geo-spatial analytics offering for retailers, shopping malls, restaurants, cities and more. It will now build a separate business unit that houses its cross-media location measurement solution and business intelligence products.

To continue reading, please visit Daily Research News Online.

UberMedia buys Cintric for ‘always-on’ location data

July 11, 2017 – L.A. Biz – When UberMedia sought to boost the location intelligence of its mobile ad business, the Pasadena, California company had to look no further than its own neighborhood.

UberMedia has acquired Cintric, another Pasadena company whose lightweight mobile software developer kit accurately measures the location signals of millions of users to provide behavior patterns, affinity grouping and location intelligence of app users.

Terms of the deal were not disclosed.

Cintric’s “always-on” location data offers a reliable and precise method of understanding where consumers go (and presumably spend their money) in the real world through an app network that includes weather, travel and other types of location-based apps.

Through the addition of this data pool, UberMedia aims to help marketers, advertisers and media planners in the retail, auto, travel and quick-service restaurant sectors to leverage location intelligence tools to deepen their business insights with a more compete picture of consumer behavior patterns.

To continue reading, please visit Annlee Ellingson’s article for L.A. Biz.

UberMedia Launches Vista For A Complete Diagnostic View Of Your Business

June 26, 2017 – Adotas Standalone suite of business intelligence tools help marketers accurately assess the performance of their businesses using location intelligence and geo-spatial analysis.

UberMedia, a company that provides mobile data solutions to creatively solve persistent challenges, has added a new component to its mobile location product line with the launch of Vista, a suite of diagnostic intelligence tools for businesses to evaluate their strengths and weaknesses through the lens of real-world foot traffic analysis, shopping patterns, and customer insights.

Vista is designed to help even the most sophisticated marketers understand foot traffic market share, competitive cross shopping, and which retail locations feed consumers to their stores. Vista also provides an in-depth view into retail site selection through optimal shopping and trade area mapping for each unique store location, including population density analysis, retail chain co-tenancy analysis, and store cannibalization modeling.

To continue reading, please visit Adotas

UberMedia Touts Vista for a ‘Complete Diagnostic View’ of Your Business

June 22, 2017 – Mobile Marketing Watch UberMedia, provider of quality mobile data solutions, has just added a critical new component to its mobile location product line with the launch of Vista — a suite of diagnostic intelligence tools for businesses to evaluate their strengths and weaknesses through the lens of real-world foot traffic analysis, shopping patterns, and customer insights.

Vista, we’re told, is designed to help even the most sophisticated marketers understand foot traffic market share, competitive cross shopping, and which retail locations feed consumers to their stores.

To continue reading, please visit Mobile Marketing Watch.

Building a Global Community of Businesswomen through Mentorships

June 15, 2017 – U.S. Department of State When women succeed, countries succeed. American women in particular play a key role in collaborating with their counterparts from all around the world to create life-changing professional development opportunities that promote women’s success and leadership both at home and abroad.

Every year since 2006, the Fortune/U.S. State Department Global Women’s Mentoring Partnership has paired top American businesswomen with emerging international women leaders for two-week mentorships in cities across the United States. The mentors are members of Fortune’s list of Most Powerful Women Leaders, and — just like the emerging women leaders they are paired with — come from varied backgrounds in government, business, academia, civil society, and the media. In addition to offering a firsthand look at management skills in practice and business advice, the program is designed to create a global network of women who pave the way for future generations, including through economic and women’s empowerment projects in local communities.

In their own words, here are key takeaways from some of this year’s American mentors and international mentees on the value of mentorship and empowering women around the globe.

To continue reading, please visit Becca Bycott’s article for the U.S. Department of State.

‘Success has no mold’: Exceptional Women of the World featuring Gladys Kong, UberMedia

June 5, 2017 – The Drum Determination is a theme that runs through Gladys Kong’s life thread.

The UberMedia CEO’s actions can sometimes belie her manner. Though cool, calm and collected, Kong has the entrepreneurial fire that helped her deservedly ascend to the rare air of the most senior of leadership. And though the manic chaos of startups and entrepreneurship swirls around her on a constant basis, the Hong Kong native finds great solace in the thrill of the hunt.

To continue reading Doug Zanger’s article for The Drum, please click here. 

What these LA tech veterans learned while mentoring global entrepreneurs

May 17, 2017 – Built in Los Angeles – Despite all the success tech communities around the world have seen in the last decade, lack of diversity is still a major problem. To promote diversity and create awareness of tech markets in other countries — a more challenging proposition with the recent travel ban affecting individuals from six predominantly Muslim countries — the U.S. State Department partnered with Fortune to create the Global Women’s Mentoring Partnership. The three-week program matches entrepreneurs from across the globe with leaders on Fortune’s list of Most Powerful Women.

For the past few weeks, Gladys Kong, CEO of Pasadena-based UberMedia, and Jill Wilson, SVP of game development at Jam City , hosted entrepreneurs from Kosovo and Pakistan, respectively. We caught up with Kong and Watson to learn what surprised them most about the experience.

To continue reading John Siegel’s article for Built in Los Angeles, please click here. 

Women Tech CEOs From Kosovo to California Talk Business, Share Personal Experiences as Leaders

May 11, 2017 – Pasadena Now – An animated crowd gathered in the lofty presentation room at the famed tech incubator IdeaLab Wednesday afternoon to hear personal stories and take-aways from two women CEO’s who head their own companies, one in Kosovo and one in Pasadena, and about how a global mentorship program provided new insight towards empowering leading women in tech.

Gladys Kong, CEO of Pasadena-based UberMedia, took up and coming Kosovian tech leader Hana Qerimi, who founded startup Shkolla Digjitale (Digital School) in Kosovo, under her wing for two weeks, serving as a mentor to help bridge a growing global network of women tech entrepreneurs.

“For me, to meet another entrepreneur from the other side of the world who is also running a tech business is very exciting and also very inspirational,” said Kong.

To continue reading, please visit Brandon Villalovos’ article for Pasadena Now.

State Department Hosts Fortune Global Women’s Mentoring Partnership dinner

April 29, 2017 – Oslobodjenje The State Department hosted the Fortune Most Powerful Women dinner to honor the 12th annual Fortune-U.S. State Department Global Women’s Mentoring Partnership on Thursday.

During the program, leaders from Fortune’s Most Powerful Women community mentor their international counterparts and provide them with the skills and experience to enhance their leadership capacities for a period of three weeks.

This year’s class of emerging-leader mentees includes women from Argentina, Bangladesh, Egypt, El Salvador, Ghana, India, Indonesia, Kenya, Kosovo, Mongolia, Pakistan, Poland, South Africa, Ukraine, and Zimbabwe.

Oslobođenje spoke with Gladys Kong from UberMedia, mobile advertising and data technology company based in Pasadena, CA, and Hana Qeremi, founder of Shkolla Digjitale, an organization that offers technology courses for youth in Kosovo.

To continue reading, please visit Oslobodjenje

Pumping the Brakes: Is Technology Really Disrupting the Car-Buying Experience?

“Data in the Digital Age” is a monthly blog written by UberMedia CEO, Gladys Kong, sharing her views on the new data landscape. 

April 4, 2017 – CIO.com – It’s often easy to get swept up in the excitement of technological disruptions. Just looking at the news coming out of both the Consumer Electronics Show and Mobile World Congress earlier this year, one would think flying cars are just around the corner. Clearly, technology is quickly driving connected cars and autonomous vehicles forward. In these cases, technology is certainly disrupting the driving experience. However, it’s not disrupting the buying experience as much as one might be led to believe.

Let’s take a look under the hood of the automotive market. Perception assumes few people shop in person anymore, with mobile and digital greatly disrupting the car buying experience. While there is certainly a shift in using mobile for research, data tells us consumers in market for a new or used car are still heading to physical dealerships to augment digital research. In fact, more than 40% of Millennials/Gen Y cite visits to the dealership as an important factor in purchasing a new car, according to Deloitte.  And, Gen Z is no different, with 66% preferring an in-store experience, says a new survey from Euclid Analytics.

To continue reading, please visit CIO.com.