Pumping the Brakes: Is Technology Really Disrupting the Car-Buying Experience?

“Data in the Digital Age” is a monthly blog written by UberMedia CEO, Gladys Kong, sharing her views on the new data landscape. 

April 4, 2017 – CIO.com – It’s often easy to get swept up in the excitement of technological disruptions. Just looking at the news coming out of both the Consumer Electronics Show and Mobile World Congress earlier this year, one would think flying cars are just around the corner. Clearly, technology is quickly driving connected cars and autonomous vehicles forward. In these cases, technology is certainly disrupting the driving experience. However, it’s not disrupting the buying experience as much as one might be led to believe.

Let’s take a look under the hood of the automotive market. Perception assumes few people shop in person anymore, with mobile and digital greatly disrupting the car buying experience. While there is certainly a shift in using mobile for research, data tells us consumers in market for a new or used car are still heading to physical dealerships to augment digital research. In fact, more than 40% of Millennials/Gen Y cite visits to the dealership as an important factor in purchasing a new car, according to Deloitte.  And, Gen Z is no different, with 66% preferring an in-store experience, says a new survey from Euclid Analytics.

To continue reading, please visit CIO.com. 

How Toyota Drove Nascar Fans Into Dealerships

March 22, 2017 – GeoMarketing UberMedia analyzed geo-data at Nascar races and dealer showrooms as Toyota celebrated its 10th anniversary in Nascar with a new Camry.

Toyota’s promotion of its 2018 Camry during Nascar races appears to have proved the axiom that “nothing succeeds like success.”

Case in point, Nascar fans who saw a Toyota win during The Daytona 500 Monster Energy Nascar Cup Series, which kicked off at the end of February, were more likely to visit one of the brand’s dealerships, according to cross-channel analytics platform UberMedia.

UberMedia used its mobile location data analysis to look into the effect that Toyota’s Nascar participation — now in its 10th anniversary in chartering a racing team at Nascar — has had on influencing people to visit actual dealerships during 2015 and 2016.

To continue reading, please visit David Kaplan’s article on GeoMarketing.

Toyota Finds Its Groove With Racing Sponsorship

March 21, 2017 – MediaPost – There’s an expression that automotive dealers have long observed: “Win on Sunday, sell on Monday.”

Simply put, the cars that do well on the race track on Sunday are the ones that consumers will be interested in taking a look at the following week. It’s why automakers put big money into sponsoring racing teams. The average amount sponsors invest in a racing team is $15 million, according to UberMedia.

On Toyota’s 10-year anniversary, an UberMedia Business Intelligence Study quantified the Japanese manufacturer’s success of becoming integral to American racing culture. The 2017 Daytona 500 marked Toyota’s 10th year in the NASCAR Cup Series and a decade of integrating its sedan, the Toyota Camry, into American automotive culture.

To continue reading, please visit Tanya Gazdik’s article on MediaPost.  

The Drum Relaunches Women’s Leadership Podcast with Global Scope

March 8, 2017 – The Drum  The Drum, in celebration of International Women’s Day, has relaunched its women’s leadership podcast with a global scope.

In line with The Drum’s global ambition, Exceptional Women of the World (EWOW) will hear stories from women across the globe and celebrate their lives, work and achievements.

“I’m extremely excited about taking this show to a wider audience,” said Doug Zanger, The Drum’s Americas editor and creator of the show. “The initial show, Exceptional Women Out West, was, candidly, due to my geography in Portland, Oregon — but there has been great interest from our UK home, growing Asia region and the rest of the Americas to give this important spotlight a more global scope.”

To continue reading and to learn about Gladys Kong’s upcoming podcast, please visit The Drum

Some Debuts from Geneva, World Car of the Year Contenders, and a Change in Car Buying

March 8, 2017 – MotorWeek – If you’re thinking about buying a car, the process may have changed since the last time around.  UberMedia has just released a Cross-Shopping Report.  They found 41% of new car buyers visit one dealership.  Researchers say 10 years ago buyers visited an average of five dealerships.  The report found when car buyers get serious about the purchase, they add an average of 2.2 new brands to their shortlist.  The report also points out digital research plays a key part in the process.

To continue reading, please visit MotorWeek.

Lovely Leading Ladies in Mobile

March 8, 2017 – Lovely Mobile March 8th is not just another day in March, it is International Women’s Day. A day we commemorate and celebrate the amazing work women do.

At Lovely Mobile News, we believe women should be recognized for their amazing contributions all day, every day! Mobile Marketing is kind of our jam, so we wanted to specifically recognize a few powerful women for their inspiring innovations in this industry.

All of the women listed are presented in no particular order. These women range from various backgrounds, yet, all have contributed to the mobile marketing industry.

Gladys Kong, CEO of UberMedia

Gladys Kong is known for being an entrepreneur and innovator in the mobile technology sector. A few of her roles include the VP of engineering at Snap Technologies Inc. and VP of research at Idealab.

Kong has overseen the creation of many companies which encompass Evolution Robotics, Evolution Pages, and Omnilux. Gladys was picked up by UberMedia as its CTO and general manager in 2012 then promoted to CEO in 2015. UberMedia uses social and location information to target mobile ads to individuals.

To continue reading, please visit Lovely Mobile

California Conversations: Gladys Kong

March 2, 2017 – Sophia Stuart A fine mesh of signal data, from millions of unique mobile devices, gives a remarkably accurate portrayal of global citizens and their decisions, movement and intent. Privacy concerns aside, the evolution of big data and machine intelligence is having a real world effect on how cities are being built for the next century.

I met with Gladys Kong, CEO of UberMedia, a data and technology company in Pasadena, California, to learn how her postgraduate research on a US Defense Advanced Research Projects Agency (DARPA) funded project, piqued her interest in the potential of data science.

Kong has recently returned from trips to Beijing and Shenzhen, meeting with technology companies who are looking to draw on UberMedia’s 270 million unique mobile device outputs to make better business decisions.

Born in Hong Kong, and educated in the USA since high school, Gladys Kong is a renowned mobile technology and data solutions expert. She has a B.S. degree in Engineering and Applied Science from California Institute of Technology (aka: Caltech where The Big Bang Theory is set) and an M.S degree in Computer Science from UCLA.

To read more, please visit Sophia Stuart.

Dodge, Jeep Most Cross-Shopped Auto Brands

March 2, 2017 – Media Post – Ford, Mercedes, and Toyota, which rank high in customer loyalty, are the some of the least cross-shopped brands by proportion of those shoppers seen in other dealer showrooms, according to a study.

Dodge and Jeep are the most cross-shopped auto brands by sheer volume across the U.S, and Ford, Toyota, and Chevrolet shoppers are the least likely to visit other auto dealerships when shopping for a car.

Pasadena, California-based UberMedia analyzed two years of mobile location visitation data from more than 18,000 auto dealerships to reveal the most frequently cross-shopped car brands, the most common cross-shopped brand combinations and the cities with the most cross-shopping. The study, “UberMedia Data Insights on the Auto Purchasing Journey,” reveals the impact of real-world cross-shopping behavior and the value that multiple dealership visits still have on the auto purchasing journey.

To read more, please visit Media Post.

LSA17: Managing Innovation – Meeting KPIs While Building the Future

March 1, 2017 – LSA Insider Innovation is not optional. But how can organizations promote innovation in ways that don’t have them chasing shiny objects? When should you embrace technology and how can you create environments where experimentation, risk taking and even failure can co-exist with accountability and KPIs?

The following panelists explored these questions at LSA17 this afternoon in San Diego:

  • Max Faingezicht, CTO @ Propel Marketing
  • Kris Barton, Chief Product Officer @ ReachLocal
  • Bernadette Coleman, CEO @ AdviceLocal
  • Michael Hayes, Chief Revenue & Marketing Officer @ UberMedia

Measuring and Managing Innovation

Whether your company is a well-known, large organization or a small startup, innovation is something that should be celebrated and encouraged. At the same time, keeping it within the company’s productivity and constraints can be a challenge. Panelists at LSA17 shared their experience as leaders in their company to manage and measure innovation with their team.

The Necessity of Innovation

Michael Hayes, Chief Revenue & Marketing Officer at UberMedia, noted that UberMedia and it’s parent company, IdeaLab, have always stood by ‘reward failure and risk’, and the fact that people should not feel fearful that they will lose their job if they take risks. “This means being rewarded for testing and inventing new ideas, and not getting terminated if they don’t work,” he said.

To continue reading, please visit LSA Insider

UberRetail Uses Mobile Data To Evaluate Potential Store Locations

January 31, 2017 – Retail TouchPoints UberMedia has released UberRetail, a platform designed to help retailers, restaurants and developers identify and evaluate new storefront opportunities via real-world behaviors of local consumers.

UberRetail uses mobile device location data to identify regional foot traffic patterns, popular paths-to-purchase and customer density.

Retailers seeking to identify profitable storefronts can improve their data sources with intelligence derived from the mobile devices modern consumers use every day.

To continue reading, please visit Retail TouchPoints