Amazon & Kohls: Frenemies And ‘Coopetitors’ Fighting The Retail Apocalypse Together

April 12, 2018 – Forbes – Late last year Kohl’s allowed ecommerce giant and retail rival Amazon to set up Amazon Return centers in select locations across Chicago and Los Angeles. At first blush, this seems insane.

After all, why would a competitor help an enemy?

Especially one accused of ushering in the retail apocalypse. Amazon’s ecommerce and mobile commerce success are unprecedented, and increasingly bleeding into bricks-and-mortar retail.

It turns out that Kohl’s actually benefits by helping its rival: adding the return centers boosted foot traffic by 12%, according to UberMedia. Kohl’s hope, clearly, is that foot traffic in its stores will translate to dollars in its cash registers.

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Hitting The Spot with Location Data

December 30, 2017 – MarTech Series – A Cheatsheet of What MarTech Industry Experts Had To Say About Using Location Data To Better Serve Your Customer Base

‘Location Data Is Tying Digital Spend To Offline’
Gladys KongGladys Kong – CEO, UberMedia: Despite the rise of e-commerce, the majority of real-world business outcomes still occur in offline environments beyond the reach of digital attribution models. Mobile location data is closing that gap.

In the last few years, UberMedia has released multiple innovations linking business efforts and results to actual location visits from consumers. These products include Location Visit Optimization (LVO), a system that dramatically boosts relevance and performance of mobile ad campaigns based on real-world location visits; Location Return on Investment (L-ROI), a first-of-its-kind key performance indicator measuring and optimizing mobile media against offline store visits; Cross Media Location Visit Rate (xLVR), enabling marketers to understand their incremental foot traffic lift and market share gains and losses across all media investments; and Optimal GeoSpace, a patent-pending mobile location technology that dynamically renders a customized virtual fence around individual retail shopping areas, enabling retail marketers to fully capitalize on the actual footprint of a customer to their location (or a competitor’s location).

To continue reading Yolande D’Mello’s article for MarTech Series, please click here.

It’s called the ‘Pao effect’ — Asian women in tech are fighting deep-rooted discrimination

September 19, 2017 – USA Today Sysamone Phaphon felt lucky when, after quitting her job in health care to start a tech company, she was approached by an investor at a pitch competition.

It was only after the investor lured her on a business trip to New York that she realized the offer to help her raise money was a ruse to sleep with her.

Phaphon says it’s an all too common experience for Asian women to get sexually harassed in the tech industry, part of routine discrimination that hampers their careers.

“I wasn’t the only woman at the pitch competition,” says Phaphon, founder of FilmHero, a Web app for independent filmmakers. “I was the one he hit on because I was Asian.”

By most measures, Asians and Asian Americans are well represented in tech, with 41% of jobs in Silicon Valley’s top companies. Though Asian women hold fewer of those jobs than Asian men, they’re employed in far greater numbers than other women of color, leading some to assume they do not face the same levels of discrimination as African Americans and Latinas.

Yet research from Joan C. Williams, a professor at UC Hastings College of the Law, shows that Asian women report experiencing as much bias, and sometimes more, than other women do. And Asian women are the demographic group that is the least represented in the executive suite relative to their percentage in the workforce, according to a study of major San Francisco Bay Area tech companies by the nonprofit Ascend Foundation.

“Asian women face a double whammy of racial and gender discrimination,” says Bo Ren, who worked as a product manager at Facebook and Tumblr…

…Even with so many constraints, Asian women are making their mark in tech, from holding management jobs in major tech companies to running their own start-ups and venture funds. And that’s lighting the way for others.

Every time Gladys Kong attends a tech conference, someone walks up to her and asks her a marketing or sales question while her male colleagues fields technical questions.

“I either have to wear a sign that I am an engineer or I have to show them I know what I am talking about,” says Kong. “Yet I am the one behind building the product.”

To continue reading Gladys Kong’s comments for USA Today, please click here

Interview with Gladys Kong, CEO, UberMedia

September 14, 2017 – MarTech Series – MTS: Tell us about your role and how you got here? What inspired you to be part of a technology innovation company?
I came to the US from Hong Kong when I was a teenager. I had learned English primarily from books and practiced it only in a classroom environment, so when I arrived in this country, I naturally gravitated to STEM subjects because they didn’t depend as heavily on English proficiency. I also enjoyed them, and my confidence built as I excelled at them.

My love of math and science led me to Caltech and then UCLA, where I continued to concentrate on STEM. By the time I finished my degrees in math and science, I knew I would pursue a technology-related career.

After serving in leadership roles at Idealab and other tech companies, I came to UberMedia in 2012, where I served three years as CTO for three years before succeeding Bill Gross as CEO.

When I joined UberMedia in 2012, our small (but mighty!) team pivoted UberMedia from a social media app developer to an early pioneer in mobile advertising technology. I am very proud that we provide some of the highest quality mobile data solutions to power advertising, attribution measurement, and data insights. Our unique mobile location intelligence engine refines, analyzes and contextualizes mobile data to creatively solve persistent business challenges in a way that has never been done before — and we accomplished this with a talented and diverse workforce, and a lot of dedication and hard work.

We’re already in a completely different ecosystem than when I joined UberMedia, and I expect the pace of change to only accelerate in the next five years. Being in the mobile space means that UberMedia must constantly innovate. That’s what makes our work so inspiring and gratifying.

MTS: Given the changing dynamic of online engagement with customers, how do you see the marketing automation and location analytics market evolving by 2020?
I think the evolution will happen in two ways. First, marketers will continue to improve their use of location analytics for targeting media spend and measuring advertising effectiveness. For every present-day use case in targeting or attribution, there are layers of sophistication and optimization that marketers will realize through their accumulated experience and the maturation of the tools themselves. That’s an evolution of depth.

The second form of evolution will be in breadth.

By 2020, …

To continue reading, please visit Gladys Kong’s interview with MarTech Series

UberMedia buys Cintric to blend first and third party data for ‘always-on’ location

July 31, 2017 – MarTech Today – CMO Michael Hayes explains RTB and first party location data are complementary, offering a more complete picture of users’ real-world behavior.

A few years ago most marketers didn’t know how to use location; it was about “geofencing,” Starbucks and mobile coupons. Today they literally can’t get enough of it.

Brands, retailers and agencies have discovered the versatility and utility of location data — for audience targeting, attribution and competitive insights — and are increasingly hungry for “always-on” mobile location. However always-on location is not easy to get.

It typically requires a first party relationship or data supplied via a first party relationship (i.e., an app with location enabled). Most companies working with location data access it through the exchange bidstream. That data is generally full of inaccuracy and even “location fraud” — defined as passing location coordinates that are known to be inaccurate for a higher impression bid.

For this and other reasons, it’s not uncommon for companies in the location intelligence arena to throw away 75 to 80 percent of bidstream data from the exchanges. So says Michael Hayes, Chief Revenue and Marketing Officer at UberMedia, one of a growing number of competitors offering location intelligence, location-based mobile media buying, and location analytics.

While UberMedia has a number of its own first-party apps, it decided it needed more persistent location data. The company has therefore acquired Cintric, which has a widely adopted developer SDK that delivers location insights while being very respectful of battery drainage.

To continue reading, please visit Greg Sterling’s article for MarTech Today

UberMedia Buys Location Intelligence Firm Cintric

July 12, 2017 – Daily Research News Online US-based mobile insights and ad platform UberMedia has acquired location intelligence and analytics company Cintric, which provides a picture of consumer behavior including dwell time in stores down to the minute. Terms were not disclosed.

Launched in Cincinnati, Ohio in 2014, Cintric offers a mobile SDK which measures the location signals of millions of users to provide app user behavioral patterns, affinity grouping, and other location intelligence. Under the terms of the deal, UberMedia will obtain a pool of first-party location data from the Cintric app network, which includes a variety of weather, travel, and other location-based apps.

UberMedia says the acquisition furthers its own mobile behavioral data science location and attribution services, as well as geo-spatial analytics offering for retailers, shopping malls, restaurants, cities and more. It will now build a separate business unit that houses its cross-media location measurement solution and business intelligence products.

To continue reading, please visit Daily Research News Online.

UberMedia buys Cintric for ‘always-on’ location data

July 11, 2017 – L.A. Biz – When UberMedia sought to boost the location intelligence of its mobile ad business, the Pasadena, California company had to look no further than its own neighborhood.

UberMedia has acquired Cintric, another Pasadena company whose lightweight mobile software developer kit accurately measures the location signals of millions of users to provide behavior patterns, affinity grouping and location intelligence of app users.

Terms of the deal were not disclosed.

Cintric’s “always-on” location data offers a reliable and precise method of understanding where consumers go (and presumably spend their money) in the real world through an app network that includes weather, travel and other types of location-based apps.

Through the addition of this data pool, UberMedia aims to help marketers, advertisers and media planners in the retail, auto, travel and quick-service restaurant sectors to leverage location intelligence tools to deepen their business insights with a more compete picture of consumer behavior patterns.

To continue reading, please visit Annlee Ellingson’s article for L.A. Biz.

UberMedia Launches Vista For A Complete Diagnostic View Of Your Business

June 26, 2017 – Adotas Standalone suite of business intelligence tools help marketers accurately assess the performance of their businesses using location intelligence and geo-spatial analysis.

UberMedia, a company that provides mobile data solutions to creatively solve persistent challenges, has added a new component to its mobile location product line with the launch of Vista, a suite of diagnostic intelligence tools for businesses to evaluate their strengths and weaknesses through the lens of real-world foot traffic analysis, shopping patterns, and customer insights.

Vista is designed to help even the most sophisticated marketers understand foot traffic market share, competitive cross shopping, and which retail locations feed consumers to their stores. Vista also provides an in-depth view into retail site selection through optimal shopping and trade area mapping for each unique store location, including population density analysis, retail chain co-tenancy analysis, and store cannibalization modeling.

To continue reading, please visit Adotas

UberMedia Touts Vista for a ‘Complete Diagnostic View’ of Your Business

June 22, 2017 – Mobile Marketing Watch UberMedia, provider of quality mobile data solutions, has just added a critical new component to its mobile location product line with the launch of Vista — a suite of diagnostic intelligence tools for businesses to evaluate their strengths and weaknesses through the lens of real-world foot traffic analysis, shopping patterns, and customer insights.

Vista, we’re told, is designed to help even the most sophisticated marketers understand foot traffic market share, competitive cross shopping, and which retail locations feed consumers to their stores.

To continue reading, please visit Mobile Marketing Watch.

Building a Global Community of Businesswomen through Mentorships

June 15, 2017 – U.S. Department of State When women succeed, countries succeed. American women in particular play a key role in collaborating with their counterparts from all around the world to create life-changing professional development opportunities that promote women’s success and leadership both at home and abroad.

Every year since 2006, the Fortune/U.S. State Department Global Women’s Mentoring Partnership has paired top American businesswomen with emerging international women leaders for two-week mentorships in cities across the United States. The mentors are members of Fortune’s list of Most Powerful Women Leaders, and — just like the emerging women leaders they are paired with — come from varied backgrounds in government, business, academia, civil society, and the media. In addition to offering a firsthand look at management skills in practice and business advice, the program is designed to create a global network of women who pave the way for future generations, including through economic and women’s empowerment projects in local communities.

In their own words, here are key takeaways from some of this year’s American mentors and international mentees on the value of mentorship and empowering women around the globe.

To continue reading, please visit Becca Bycott’s article for the U.S. Department of State.