‘Success has no mold’: Exceptional Women of the World featuring Gladys Kong, UberMedia

June 5, 2017 – The Drum Determination is a theme that runs through Gladys Kong’s life thread.

The UberMedia CEO’s actions can sometimes belie her manner. Though cool, calm and collected, Kong has the entrepreneurial fire that helped her deservedly ascend to the rare air of the most senior of leadership. And though the manic chaos of startups and entrepreneurship swirls around her on a constant basis, the Hong Kong native finds great solace in the thrill of the hunt.

To continue reading Doug Zanger’s article for The Drum, please click here. 

What these LA tech veterans learned while mentoring global entrepreneurs

May 17, 2017 – Built in Los Angeles – Despite all the success tech communities around the world have seen in the last decade, lack of diversity is still a major problem. To promote diversity and create awareness of tech markets in other countries — a more challenging proposition with the recent travel ban affecting individuals from six predominantly Muslim countries — the U.S. State Department partnered with Fortune to create the Global Women’s Mentoring Partnership. The three-week program matches entrepreneurs from across the globe with leaders on Fortune’s list of Most Powerful Women.

For the past few weeks, Gladys Kong, CEO of Pasadena-based UberMedia, and Jill Wilson, SVP of game development at Jam City , hosted entrepreneurs from Kosovo and Pakistan, respectively. We caught up with Kong and Watson to learn what surprised them most about the experience.

To continue reading John Siegel’s article for Built in Los Angeles, please click here. 

Women Tech CEOs From Kosovo to California Talk Business, Share Personal Experiences as Leaders

May 11, 2017 – Pasadena Now – An animated crowd gathered in the lofty presentation room at the famed tech incubator IdeaLab Wednesday afternoon to hear personal stories and take-aways from two women CEO’s who head their own companies, one in Kosovo and one in Pasadena, and about how a global mentorship program provided new insight towards empowering leading women in tech.

Gladys Kong, CEO of Pasadena-based UberMedia, took up and coming Kosovian tech leader Hana Qerimi, who founded startup Shkolla Digjitale (Digital School) in Kosovo, under her wing for two weeks, serving as a mentor to help bridge a growing global network of women tech entrepreneurs.

“For me, to meet another entrepreneur from the other side of the world who is also running a tech business is very exciting and also very inspirational,” said Kong.

To continue reading, please visit Brandon Villalovos’ article for Pasadena Now.

State Department Hosts Fortune Global Women’s Mentoring Partnership dinner

April 29, 2017 – Oslobodjenje The State Department hosted the Fortune Most Powerful Women dinner to honor the 12th annual Fortune-U.S. State Department Global Women’s Mentoring Partnership on Thursday.

During the program, leaders from Fortune’s Most Powerful Women community mentor their international counterparts and provide them with the skills and experience to enhance their leadership capacities for a period of three weeks.

This year’s class of emerging-leader mentees includes women from Argentina, Bangladesh, Egypt, El Salvador, Ghana, India, Indonesia, Kenya, Kosovo, Mongolia, Pakistan, Poland, South Africa, Ukraine, and Zimbabwe.

Oslobođenje spoke with Gladys Kong from UberMedia, mobile advertising and data technology company based in Pasadena, CA, and Hana Qeremi, founder of Shkolla Digjitale, an organization that offers technology courses for youth in Kosovo.

To continue reading, please visit Oslobodjenje

Pumping the Brakes: Is Technology Really Disrupting the Car-Buying Experience?

“Data in the Digital Age” is a monthly blog written by UberMedia CEO, Gladys Kong, sharing her views on the new data landscape. 

April 4, 2017 – CIO.com – It’s often easy to get swept up in the excitement of technological disruptions. Just looking at the news coming out of both the Consumer Electronics Show and Mobile World Congress earlier this year, one would think flying cars are just around the corner. Clearly, technology is quickly driving connected cars and autonomous vehicles forward. In these cases, technology is certainly disrupting the driving experience. However, it’s not disrupting the buying experience as much as one might be led to believe.

Let’s take a look under the hood of the automotive market. Perception assumes few people shop in person anymore, with mobile and digital greatly disrupting the car buying experience. While there is certainly a shift in using mobile for research, data tells us consumers in market for a new or used car are still heading to physical dealerships to augment digital research. In fact, more than 40% of Millennials/Gen Y cite visits to the dealership as an important factor in purchasing a new car, according to Deloitte.  And, Gen Z is no different, with 66% preferring an in-store experience, says a new survey from Euclid Analytics.

To continue reading, please visit CIO.com. 

How Toyota Drove Nascar Fans Into Dealerships

March 22, 2017 – GeoMarketing UberMedia analyzed geo-data at Nascar races and dealer showrooms as Toyota celebrated its 10th anniversary in Nascar with a new Camry.

Toyota’s promotion of its 2018 Camry during Nascar races appears to have proved the axiom that “nothing succeeds like success.”

Case in point, Nascar fans who saw a Toyota win during The Daytona 500 Monster Energy Nascar Cup Series, which kicked off at the end of February, were more likely to visit one of the brand’s dealerships, according to cross-channel analytics platform UberMedia.

UberMedia used its mobile location data analysis to look into the effect that Toyota’s Nascar participation — now in its 10th anniversary in chartering a racing team at Nascar — has had on influencing people to visit actual dealerships during 2015 and 2016.

To continue reading, please visit David Kaplan’s article on GeoMarketing.

Toyota Finds Its Groove With Racing Sponsorship

March 21, 2017 – MediaPost – There’s an expression that automotive dealers have long observed: “Win on Sunday, sell on Monday.”

Simply put, the cars that do well on the race track on Sunday are the ones that consumers will be interested in taking a look at the following week. It’s why automakers put big money into sponsoring racing teams. The average amount sponsors invest in a racing team is $15 million, according to UberMedia.

On Toyota’s 10-year anniversary, an UberMedia Business Intelligence Study quantified the Japanese manufacturer’s success of becoming integral to American racing culture. The 2017 Daytona 500 marked Toyota’s 10th year in the NASCAR Cup Series and a decade of integrating its sedan, the Toyota Camry, into American automotive culture.

To continue reading, please visit Tanya Gazdik’s article on MediaPost.  

The Drum Relaunches Women’s Leadership Podcast with Global Scope

March 8, 2017 – The Drum  The Drum, in celebration of International Women’s Day, has relaunched its women’s leadership podcast with a global scope.

In line with The Drum’s global ambition, Exceptional Women of the World (EWOW) will hear stories from women across the globe and celebrate their lives, work and achievements.

“I’m extremely excited about taking this show to a wider audience,” said Doug Zanger, The Drum’s Americas editor and creator of the show. “The initial show, Exceptional Women Out West, was, candidly, due to my geography in Portland, Oregon — but there has been great interest from our UK home, growing Asia region and the rest of the Americas to give this important spotlight a more global scope.”

To continue reading and to learn about Gladys Kong’s upcoming podcast, please visit The Drum

Some Debuts from Geneva, World Car of the Year Contenders, and a Change in Car Buying

March 8, 2017 – MotorWeek – If you’re thinking about buying a car, the process may have changed since the last time around.  UberMedia has just released a Cross-Shopping Report.  They found 41% of new car buyers visit one dealership.  Researchers say 10 years ago buyers visited an average of five dealerships.  The report found when car buyers get serious about the purchase, they add an average of 2.2 new brands to their shortlist.  The report also points out digital research plays a key part in the process.

To continue reading, please visit MotorWeek.

Lovely Leading Ladies in Mobile

March 8, 2017 – Lovely Mobile March 8th is not just another day in March, it is International Women’s Day. A day we commemorate and celebrate the amazing work women do.

At Lovely Mobile News, we believe women should be recognized for their amazing contributions all day, every day! Mobile Marketing is kind of our jam, so we wanted to specifically recognize a few powerful women for their inspiring innovations in this industry.

All of the women listed are presented in no particular order. These women range from various backgrounds, yet, all have contributed to the mobile marketing industry.

Gladys Kong, CEO of UberMedia

Gladys Kong is known for being an entrepreneur and innovator in the mobile technology sector. A few of her roles include the VP of engineering at Snap Technologies Inc. and VP of research at Idealab.

Kong has overseen the creation of many companies which encompass Evolution Robotics, Evolution Pages, and Omnilux. Gladys was picked up by UberMedia as its CTO and general manager in 2012 then promoted to CEO in 2015. UberMedia uses social and location information to target mobile ads to individuals.

To continue reading, please visit Lovely Mobile