LSA17: Managing Innovation – Meeting KPIs While Building the Future

March 1, 2017 – LSA Insider Innovation is not optional. But how can organizations promote innovation in ways that don’t have them chasing shiny objects? When should you embrace technology and how can you create environments where experimentation, risk taking and even failure can co-exist with accountability and KPIs?

The following panelists explored these questions at LSA17 this afternoon in San Diego:

  • Max Faingezicht, CTO @ Propel Marketing
  • Kris Barton, Chief Product Officer @ ReachLocal
  • Bernadette Coleman, CEO @ AdviceLocal
  • Michael Hayes, Chief Revenue & Marketing Officer @ UberMedia

Measuring and Managing Innovation

Whether your company is a well-known, large organization or a small startup, innovation is something that should be celebrated and encouraged. At the same time, keeping it within the company’s productivity and constraints can be a challenge. Panelists at LSA17 shared their experience as leaders in their company to manage and measure innovation with their team.

The Necessity of Innovation

Michael Hayes, Chief Revenue & Marketing Officer at UberMedia, noted that UberMedia has always stood by ‘reward failure and risk’, and the fact that people should not feel fearful that they will lose their job if they take risks. “This means being rewarded for testing and inventing new ideas, and not getting terminated if they don’t work,” he said.

To continue reading, please visit LSA Insider

UberRetail Uses Mobile Data To Evaluate Potential Store Locations

January 31, 2017 – Retail TouchPoints UberMedia has released UberRetail, a platform designed to help retailers, restaurants and developers identify and evaluate new storefront opportunities via real-world behaviors of local consumers.

UberRetail uses mobile device location data to identify regional foot traffic patterns, popular paths-to-purchase and customer density.

Retailers seeking to identify profitable storefronts can improve their data sources with intelligence derived from the mobile devices modern consumers use every day.

To continue reading, please visit Retail TouchPoints

10 Resolutions Marketers Should Make—And Keep—In 2017

January 4, 2017 – CMO.com While the general population resolves to work out more, eat less, and quit smoking, marketers, too, are busy debating which bad habits they’d like to kick to the curb in the new year.

Here are some of the resolutions industry experts told us they have made for 2017.

To read the list and UberMedia CEO Gladys Kong’s 2017 Marketing Resolution, please visit CMO.com.

The 30 Most Powerful Women in Mobile Advertising

December 29, 2016 – Business Insider Each year, Business Insider celebrates the best and the brightest women in the mobile advertising industry — a sector that has traditionally been dominated by men.

We ask readers and companies to nominate who they think are the most influential women in the business. We also asked that they nominate at least one other competitor to ensure that the list wasn’t self-serving.

To read more and learn more about UberMedia CEO Gladys Kong’s placement on the list, please visit Business Insider

Los Angeles Rams: Study Shows Income, Age, Diversity of Fans

December 7, 2016 – Fansided A new study done by Uber Media shows a ton of great information regarding Los Angeles Rams fans and how they stack up against fans of other teams in the same city.

Among the things found by the study, it shows the average age and income of Rams fans, as well as the diversity of fans since moving to Los Angeles.

To read more, please visit Fansided

Interview With Gladys Kong, UberMedia

November 30, 2016 – SoCal Tech It’s the age of smartphones and mobile data, where there are now apps gathering an immense amount of information about where we are, what stores we visit, and what we are doing. How do you make sense of all that data and actually help it to drive business decisions? Pasadena-based UberMedia (Www.ubermedia.com) is taking that data, and sorting through it to help businesses. We interviewed Gladys Kong, the CEO of UberMedia, to learn more about what the company is doing, and how it’s using mobile location data to help companies with their business decisions.

To read more, please visit SoCal Tech.

This Company Spun Out From Mobile Ads to Big Data — And Now Helps Customers Do The Same | #GEMM16

November 18, 2016 – Silicon Angle Mobile advertisements have turned out to have unintended uses for companies; rather than simply helping them sell a product or service in the ad, they also provide a feedback loop of insight about their customers. Customers’ responses in aggregate are essentially big data. So it should not be surprising when a company that started in mobile ads takes what it has learned and parlays it into big data services.

Gladys Kong, CEO of UberMedia [no relation to Uber ride sharing app], spoke to John Furrier (@furrier) host of theCUBE*, from the SiliconANGLE Media team, during the GE Minds + Machines event. They discussed the role that marketing and ads play in Big Data at both the front and back end. She stated that filtering and scaling are necessary to spin out from simple ads to larger big data solutions.

To read more, please visit Silicon Angle

Street Culture: UberMedia’s Transparency and Deliberate Growth Helps them Win Halloween

October 28, 2016 – Street Fight Magazine Last year, the team at local ad company UberMedia put on a Mad Men-themed skit for a Halloween costume contest. They called it “Uber Men,” and they won.

The team is now working on their costumes and the skit for this year’s annual contest, hosted by tech incubator idealab. The team’s participation in and enthusiasm for this event in particular is so ingrained in the culture that Gladys Kong, UberMedia’s CEO, almost forgot to mention it.

“UberMedia has been the prevailing champ of the contest,” Kong says. “The team comes together, learns the parts for the theme, everyone has a costume. I love it because I discover hidden talents that everyone has. I never knew that some of them can sing like they can or dance like they can.”

Singing and dancing isn’t everyone’s idea of fun, of course, and Kong says some employees stick to moving props around behind the scenes. Everyone is different, and the company’s core values nurture that.

To continue reading, please visit Street Fight Magazine.

How Mobile Location Data Is Ushering in the Next Era of Brick-and-Mortar Business

July 21, 2016 – PCMagStart-ups like Glympse and UberMedia are using location sharing, mobile behavior data, and new geofencing technologies to change the way physical businesses engage customers.

The e-commerce boom is a byproduct of the internet age. The Amazons and Alibabas of the world let consumers browse, shop, and buy anything their heart desires in minutes, with a few clicks of a mouse or taps on a screen. Online sales during shopping events like Black Friday and Cyber Monday rise every year—along with the percentage of e-commerce sales making up every retailer’s profit margin.

What’s not talked about nearly as often is how that same ease of use and access to technology—mobile tech in particular—is changing the way businesses attract, engage, and drive customers to the point-of-sale (POS). We’ve seen the ubiquitous power of smartphones at work during the Pokémon Go craze, driving droves of trainers to Pokéstops, gyms, and any local business that drops a Lure; mobile innovations in brick-and-mortar businesses are everywhere and have been for a while.

To continue reading, please visit PCMag

UberMedia Launches New Tool To Enhance Geo-Targeting

July 15, 2016 – MediaPost – The cross-screen mobile advertising firm UberMedia  on Wednesday announced a new location data targeting and measurement tool, Optimal GeoSpace.

UberMedia uses behavioral data on mobile to inform actionable business intelligence, measurement and advertising.

Developed for retailers and real estate brokers/developers, the new tool, which is still awaiting its patent certification, aims to enhance the customization of geofencing used in geo-targeted campaigns.

To continue reading, please visit MediaPost