March 2, 2017 – Media Post – Ford, Mercedes, and Toyota, which rank high in customer loyalty, are the some of the least cross-shopped brands by proportion of those shoppers seen in other dealer showrooms, according to a study.
Dodge and Jeep are the most cross-shopped auto brands by sheer volume across the U.S, and Ford, Toyota, and Chevrolet shoppers are the least likely to visit other auto dealerships when shopping for a car.
Pasadena, California-based UberMedia analyzed two years of mobile location visitation data from more than 18,000 auto dealerships to reveal the most frequently cross-shopped car brands, the most common cross-shopped brand combinations and the cities with the most cross-shopping. The study, “UberMedia Data Insights on the Auto Purchasing Journey,” reveals the impact of real-world cross-shopping behavior and the value that multiple dealership visits still have on the auto purchasing journey.
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