Advertising Age Names UberMedia One of The 50 Best Places to Work in Advertising & Media

November 15, 2016 – Press Release UberMedia, a trusted mobile authority that transforms behavioral data into actionable consumer insights, was named one of Ad Age’s 2016 Best Places to Work. UberMedia was ranked No. 12 among 50 companies selected for the list. This survey and awards program identifies, recognizes, and honors the best employers in the marketing and media industry, benefiting the industry’s economy, workforce, and businesses. The list is based on criteria including workplace policies, practices, philosophy, systems, demographics, and the employee experience.

UberMedia is a mobile measurement and business intelligence platform that operates out of Idealab, a world-renowned operator of leading technology businesses. The company was founded in 2010 as a social media app publisher but pivoted in 2012 to the successful mobile technology platform it is today. Gladys Kong, CEO of UberMedia, attributes UberMedia’s success to her extremely talented and passionate team.

“We are honored to be recognized as one of the best companies to work for in our industry,” said Kong. “Our commitment to a thriving company culture and the development of our employees is crucial to our success. Our unique ability to evolve location-based technology is the direct result of our innovative and dedicated team as well as our commitment to our employees and the inspiring work environment that we have created.”

“The companies on Ad Age’s Best Places to Work represent the cream of the crop in marketing, advertising, media, and ad technology,” said Deputy Editor Judann Pollack. “In these highly competitive fields, these 50 stand out for their best-in-class benefits, salaries, and hiring practices, but also for creating a compelling culture in which employees are engaged, encouraged, and valued. Talent has never been more important in marketing, and our Best Places to Work companies have proven that they can attract and retain the best in the business.”

The 2016 Best Places to Work list is a joint effort of Advertising Age and Best Companies Group. Best Companies Group is dedicated to establishing programs to identify and recognize workplaces that nurture a superior level of employee satisfaction and engagement. Companies from across the United States participated in the two-part survey process to determine Ad Age’s Best Places to Work. Any agency, ad tech, media company, or marketing division of a brand that’s been in business for more than one year with more than 15 full-time employees was eligible. Public, private, for-profit, and non-for-profit businesses could all participate. The list was determined by feedback from two surveys. The first garnered information about employers offerings and the second was an employee survey to measure the workplace experience. The combined scores determined the top companies and the final ranking.

To see the 2016 list of Ad Age’s Best Places to Work, click here

To view the original press release, please visit PRWeb 

UberMedia Honored by Entrepreneur Magazine as One of the Best Entrepreneurial Companies in America

October 25, 2016 – Press Release UberMedia, a trusted mobile authority that transforms behavioral data into actionable consumer insights, today announced it has been named one of the “Best Entrepreneurial Companies in America” by Entrepreneur Magazine. This coveted ranking by one of the most respected business publications celebrates privately owned companies that are distinguished business performers worthy of note to competitors, customers, and the entrepreneurial community.

Companies recognized by Entrepreneur in 2016 come from many industries, including technology, and are judged based on gross sales, operation costs, target growth rates, and funding received.

“We are very pleased to have earned a place on this esteemed list by Entrepreneur,” said Gladys Kong, CEO, UberMedia. “As one of the leading mobile location tech companies, we work hard to maintain a thriving employee work culture alongside our continued business success, and it’s just this type of recognition that further validates our achievements and true potential.”

Entrepreneur analysis uses a proprietary algorithm and other advanced analytics to calculate the most successful entrepreneurial companies each year. The algorithm is built on a balanced score card designed to measure the four pillars of entrepreneurialism: innovation, growth, leadership, and impact.

“At UberMedia, we strive to provide the most reliable advertising and business intelligence to our customers, and to strengthen the position of mobile advertising as one of the most influential and exciting growth sectors in digital,” said John Faieta, Chief Financial Officer, UberMedia. “It’s a tremendous honor to be counted among America’s most successful and entrepreneurial companies.”

Entrepreneur’s 2016 “Best Entrepreneurial Companies in America” report is listed on and will be featured in the November issue, available on newsstands.

To celebrate all companies named by Entrepreneur, there will be a Entrepreneur360 Conference on Nov. 16 in Long Beach, Calif. This full-day conference is designed around celebrating the “grit, passion, and decisions” of entrepreneurial companies.

First-Ever Automotive Cross-Shopping Report Uses Mobile Location Data to Uncover Key Consumer Behavior

February 16, 2017 – Press Release UberMedia, a trusted mobile authority that transforms behavioral data into actionable consumer insights, today released findings from an automotive report that for the first time leverages mobile location foot traffic data from more than 18,000 dealerships across the U.S. to better understand the impact of real-world cross-shopping behavior and the value that multiple dealership visits still have on the auto purchasing journey.

Utilizing UberMedia’s vast amounts of high-quality location data, demographic data, and interest cues, “UberMedia Data Insights on the Auto Purchasing Journey” provides in-depth analysis of cross-shopping foot traffic data from every major automotive manufacturer and the proportion of car brands that are more frequently cross-shopped, the cities with the most prevalent cross-shopping behavior, and the most competitive brand combinations that consumers cross-shop when on the verge of an auto-buying decision. For example, UberMedia observed that Dodge and Jeep are the most cross-shopped auto brands by sheer volume across the U.S, and that Ford, Toyota, and Chevrolet shoppers are the least likely to visit other auto dealerships when shopping for a car.

Key findings from the report reveal that despite the wealth of information at consumer fingertips from online research and social media, real-world cross-shopping is still a common practice among active car buyers as they visit more than one dealership to compare prices, test drive car brands, and make the most informed decisions, providing significant opportunities for automotive brands to better understand their strengths, competitive threats, and potential new customers.

UberMedia’s mobile location data analysis even found that Gen Y/Millennials see the value in dealership visits, with a significant percentage believing that showroom access and their relationship with dealers strongly influence their purchasing decisions.

“UberMedia’s own empirical data shows that people still kick the tires at multiple dealerships before making a decision, and that loyalty and personal dealership interactions remain vitally important for many people actively shopping for cars,” said Michael Hayes, CRO and CMO of UberMedia. “With this type of insight based on mobile location data and real-world foot traffic behavior, there’s a lot of room for automotive brands and dealers to better optimize their marketing campaigns and sway shoppers in their direction.”

Other UberMedia and corroborated findings include:

  • More than half of auto shoppers visit multiple dealerships before making a purchase. Some research sources claim that 41% of new car buyers visit one dealership, but 59% visit an average of up to 5 dealers. The typical person considers 2.4 vehicles on average.
  • Ford, Mercedes, and Toyota, which rank high in customer loyalty, are the some of the least cross-shopped brands by proportion of those shoppers seen in other dealer showrooms.
  • Luxury brands experience less cross-shopping than mass market brands, indicating that the super affluent tend to go to only one dealership before making a purchase.
  • Manufacturers that are visited by the most shoppers (who were also seen at other brand dealerships) tend to be mass market brands that in many cases ladder up to the top-ranked manufacturers.
  • Cross-shopping is more common in urban areas where there are more brands and dealerships to choose from.

While the “UberMedia Data Insights on the Auto Purchasing Journey” report speaks specifically to the automotive industry, UberMedia also serves the retail, travel, sports, and entertainment industries.

To view the original press release, please visit PRWeb

Tango and UberMedia Unveil Game-Changing Solution to Cannibalization Analysis at IFA 2017 Convention

January 25, 2017 – Press Release Tango, the leading provider of Retail and Restaurant Analytics and Strategic Store Lifecycle Management solutions, and UberMedia, a trusted mobile authority that transforms behavioral data into actionable consumer insights, today announced they are unveiling the future of Sales Cannibalization Studies at the IFA Convention in Las Vegas. While at the convention, the companies will be showcasing their cannibalization analysis offering, SiteImpact™, which combines Tango’s advanced analytics processes with UberMedia’s uniquely precise mobile location data. SiteImpact enables franchisors and franchisees to quickly and cost-effectively determine the impact of proposed new locations on existing stores or restaurants.

“Starting with the best data is critical, and our data is sourced directly from the GPS signals of mobile smartphones whose use is widespread,” said Eric Aledort, Chief Business Development Officer, UberMedia. “Unlike historical surveying methods that were costly, time-consuming, and often biased due to subjectivity and variability, these ultra-precise geolocation points are generated by mobile devices to yield the fastest, most accurate data in the industry.”

To continue reading, please visit PRWeb

UberRetail Releases Insights Report on How Mobile Data Improves Sales Forecasting Intelligence

December 8, 2016 – Press Release UberRetail, a location-based analysis platform that transforms first-party data into more actionable business intelligence, today released an insights report on how businesses can improve their trade area modeling by leveraging consumer location data and visitation habits. This level of accurate mobile location data helps retailers, restaurants, and realtors make better decisions about future sites, analyze competitors, conduct cannibalization forecasts, and improve marketing.

One of the most important factors in business success – or failure – is location. The “Mobile Data: The Next Generation of Trade Area Modeling” report details how mobile location data is revolutionizing more antiquated and often flawed methods of trade area modeling with a far more reliable, data-driven understanding of how, why, and when consumers move toward purchase.

“In the past, a retailers’ ability to model trade areas and estimate the effects of competition were limited to using radial and drive-time methods or using expensive customer data from intercept surveys and loyalty programs,” said Eric Aledort, chief business development officer, UberRetail. “But mobile location data provides empirical data for determining true trade areas and enables a new and improved approach to analyzing real-world consumer behavior for more informed decision making and marketing strategy.”

Among the many insights provided in the “Mobile Data: The Next Generation of Trade Area Modeling” report is how mobile data can provide a more accurate approach to understanding real-time shopping patterns as a standalone modeling tactic or a supplement to other datasets. In addition, businesses can calculate trade areas before and after an event, such as the opening of a competing store. They can also use mobile data to analyze cross-shopping behavior to see what percentage of customers shop at competitive locations, or to design conquesting campaigns in which they serve mobile ads specifically to their competitors’ customers, further drawing on mobile data’s unique applications.

For more information or to request a copy of the UberRetail mobile data report, please contact Gabriel del Rio, ubermedia(at)

To view the original press release, please visit PRWeb

UberMedia CEO Gladys Kong Honored By Mobile Women to Watch 2017

November, 29, 2016 – Press Release UberMedia, a trusted mobile authority that transforms behavioral data into actionable consumer insights, today announced that Gladys Kong, CEO of UberMedia was chosen among her peers for the Mobile Women to Watch 2017 list, honoring 25 smart executives who are set to make a difference next year in mobile advertising, marketing, and media.

Celebrating its eighth year, this roster of Mobile Women to Watch highlights honorees from brands, retailers, agencies, publishers, platforms, and market researchers. The 25 women were selected from a multitude of reader submissions as well as Mobile Marketer newsroom nominations.

“A key characteristic of a Mobile Women to Watch honoree is her willingness to push the envelope,” said Mickey Alam Khan, editor in chief of Mobile Marketer, New York. “Gladys is on course to reshape the discussion on mobile within her organization, understanding the amplifying powers of a medium that has upended business as you know it. She joins a highly talented roster of Mobile Women to Watch honorees who are set to make a difference in 2017 in a mobile-driven world.”

A longtime expert in mobile technology and data solutions, Kong’s leadership and dedication to innovating and developing new ideas has directly contributed to UberMedia being named one of the best entrepreneurial companies in America by Entrepreneur Magazine and an Ad Age’s Best Places to Work 2016. Kong was also personally recognized as a bronze winner in the Woman of the Year, Technology category for the 13th annual Stevie® Awards.

To view Mobile Marketer’s list of Mobile Women to Watch 2017, please visit

Ad Age Best Places to Work 2016

November 15, 2016 – Press Release The 2016 Best Places to Work list is a joint effort of Advertising Age and Best Companies Group. The latter is dedicated to establishing programs to identify and recognize workplaces that nurture a superior level of employee satisfaction and engagement. Companies from across the United States participated in the two-part survey process to determine Ad Age’s Best Places to Work.

To continue reading and to learn more about UberMedia’s ranking in Ad Age Best Places to Work, please visit Ad Age.

UberMedia CEO Gladys Kong Named a Finalist in the 13th Annual Stevie® Awards For Women In Business

October 8, 2016 – Press Release UberMedia, a trusted mobile authority that transforms behavioral data into actionable consumer insights, today announced that Gladys Kong, CEO of UberMedia, was named a Finalist in the Woman of the Year, Technology category for the 13th annual Stevie® Awards.

The Stevie Awards for Women in Business honor women executives, entrepreneurs, employees, and the companies they run – worldwide. The Stevie Awards have been hailed as the world’s premier business awards. Finalists were chosen by more than 110 business professionals worldwide during preliminary judging.

Gold, Silver, and Bronze Stevie Award winners will be announced during a gala event at the Marriott Marquis Hotel in New York on Friday, November 18. Nominated women executives and entrepreneurs from the U.S. and several other countries are expected to attend. The event will be broadcast on Livestream and the pre-show from the red carpet will be streamed on the Stevie Awards’ Facebook feed.

“We are very excited that Gladys is recognized among a handful of inspirational women in business,” said Kerry Pearce, SVP of Product and Engineering for UberMedia. “Her ability to spearhead a quickly evolving market inspires the future of our industry. Our team is looking forward to celebrating the many successful women, across all backgrounds and industries, that have made incredible contributions to business in general.”

Due to her leadership role in the success of UberMedia as one of the leading mobile
location data experts, Gladys was named one of Business Insider’s “30 Most Powerful Women in Mobile Advertising,” recognizing the top female executives who are making a difference in the mobile advertising space.

“In the 13th year of the Stevie Awards for Women in Business, the judges were very impressed with the quality of each nomination that qualified as a Stevie Finalist. The competition has grown each year because there are so many high-achieving women all over the world, who serve as an inspiration to those who would like to start, grow or lead a business,” said Michael Gallagher, founder and president of the Stevie Awards. “We’re looking forward to recognizing these outstanding women in New York on November 18.”

Members of five final judging committees will determine the Gold, Silver, and Bronze Stevie Award placements from among the Finalists during final judging October 17-26.

Details about the Stevie Awards for Women in Business and the list of Finalists in all categories are available at

UberMedia Announced as Finalist for 2016 MMA Smarties Awards for Location-Based Services

September 22, 2016 – Press Release – UberMedia, a trusted mobile authority that transforms behavioral data into actionable consumer insights, today announced that it has been named a finalist for the MMA Smarties Awards, the world’s only global marketing awards program honoring innovation, creativity, and success.

UberMedia is among four other finalists in the Location-Based category, named for its innovative work using mobile location history, app usage signals, and interest cues to drive consumer foot traffic to specific retail locations.

Finalists and winners will be honored at the annual Global Smarties Celebration of Talent on September 26 in New York City during Advertising Week.


UberMedia Launches ‘Optimal GeoSpace’ Technology to Help Retailers Better Understand and Target Customers

July 13, 2016 – PRWeb  In time for holiday media planning, new targeting and measurement product analyzes mobile location data to identify the consumer journey and optimal retail shopping areas.

UberMedia, a trusted mobile authority that transforms behavioral data into actionable consumer insights, today launched Optimal GeoSpace, a patent-pending mobile location technology that dynamically renders a customized virtual fence around individual retail shopping areas, enabling retail marketers to fully capitalize on the actual footprint of a customer to their location (or a competitor’s location).

Traditional geo-fences poorly serve most advertising targeting solutions because they are a “one size fits all” approach. They often misrepresent or overextend the parameters of specific shopping areas, sometimes by as much as several miles, increasing the chances that an advertiser is serving ads to consumers not specific to their location. Whereas Optimal GeoSpace can create a flexible fence tailored to each unique location based on specific shopping patterns using UberMedia’s analysis of billions of high-quality location data points over a period of time as set by the advertiser.

By analyzing mobile data points with a real-time algorithm, Optimal GeoSpace accounts for real-world behavior and location cues over time or within a period of interest, such as Black Friday or holiday shopping, identifying a retailer’s most optimal trade area so they can calibrate media plans and more accurately and effectively target active consumers.

“Imagine you’re a brand manager for a national retail chain having to manually customize 2,000 locations with the limitations of traditional geo-fencing technology,” said Michael Hayes, Chief Revenue and Marketing Officer of UberMedia. “To be the most effective, each location needs its own settings since every market presents different consumer challenges, which is why Optimal GeoSpace technology, combined with our expansive mobile data, takes the headache out of this process. Our technology can identify specific optimal shopping parameters and can update and dynamically set a flexible fence at scale to create an accurate picture of the customer’s actual journey to a specific location, freeing up the time to focus on other campaign elements.”

Optimal GeoSpace’s evening/daytime location analysis can also provide anonymous information about where visitors likely live and/or work, and path-to-purchase data evaluates where store visitors were in the hours prior to arriving at a location. This insight reveals the most traveled corridors via interstates, residential routes, or public transportation.

“While standard geo-fencing can misidentify audiences, Optimal GeoSpace gives retail marketers a much more accurate targeting tool for identifying the true footprint of their consumers,” said Hayes. “Performance for many retail advertisers might be thought of nationally, and yet it’s a street fight at the local level. Whether advertisers need more foot traffic, more market share, or increased sales, we are providing a better, more precise way of targeting to reach their goals.”

Optimal GeoSpace was developed out of our UberMedia Retail division, which uses this technology as a new way for retailers, real estate brokers, and real estate developers to identify competitive trade areas, analyze potential new sites, and view the actual footprint of a customer to their desired location so they can more accurately and effectively allocate investment dollars.