Mobile Data Drives New Customer Insights: Esri and UberMedia Help Retailers Understand the Path to Purchase

January 14, 2018 – BusinessWire Powerful Combination of Spatial Analytics and Mobile Engagement Capabilities Will Be on Display During NRF 2018

Esri, the world leader in spatial analytics, and UberMedia, provider of the highest quality mobile data business solutions, today announced a partnership to provide retailers with location-specific mobile data. This data enables retailers to better understand where their customers are coming from, and the behaviors and movements exhibited in the path to purchase. Mobile data, enriched with Esri’s Tapestry, provides unique context to this data about customers that allows retailers to be more precise in the assortments, offers, and services they offer in their local stores and on customers’ devices.

Consumers can research, shop, purchase, and receive products from retailers anywhere at any time. The key to growing market share and sales is delivering experiences that are personal and relevant. By leveraging Esri’s location intelligence capabilities together with UberMedia’s mobile commerce solutions, retailers can create more specific, personalized, and localized offers to customers.

To continue reading ESRI’s press release, please click here.

UberMedia Wins “Best Places to Work” Award from Los Angeles Business Journal

August 24, 2017 – Press Release UberMedia, the company that provides the highest quality mobile data solutions trusted by businesses to creatively solve their persistent challenges, has been named one of LA’s Best Places to Work by the Los Angeles Business Journal. UberMedia was ranked #4 out of 30 finalists the “Medium Sized Company” category.

This annual program, now in its eleventh year, was conducted by the Los Angeles Business Journal and Best Companies Group. Companies from across the region entered a two-part survey process. The first part consisted of evaluating each nominated company’s workplace policies, practices, philosophy, systems, and demographics, accounting for approximately 25 percent of the total evaluation. The second part consisted of an employee survey to measure the employee experience, representing 75 percent of the total evaluation.

“We are honored to receive this award and to be recognized by the Los Angeles Business Journal,” said UberMedia CEO Gladys Kong. “It is a reflection of how I feel walking into this office every day, and what a privilege it is to work with this special group. UberMedia is first and foremost a hardworking and committed team. That’s what drives our innovation, it’s what delivers value for our clients and partners.”

Founded by Bill Gross in 2010, UberMedia is a data and technology company that provides the best location intelligence to power mobile advertising, attribution measurement, and data insights. UberMedia’s unique mobile location intelligence engine refines, analyzes and contextualizes mobile data to creatively solve business challenges in a way that has never been done before. The company is based in Pasadena, CA.

To view the original press release, please click here

UberMedia Acquires Cintric, Boosts Always-On First-Party Data Pool

Deal further establishes UberMedia as a leader in mobile behavioral data science, location, and attribution, as well as geo-spatial analytics for retailers, shopping malls, restaurants, cities, and much more.

Press Release – July 11, 2017 – UberMedia, the company that provides the highest quality mobile data solutions trusted by businesses to creatively solve their persistent challenges, today announced the acquisition of Cintric, a location intelligence and analytics company for mobile app publishers. Cintric’s lightweight mobile SDK accurately measures the location signals of millions of users to provide powerful app user behavioral patterns, affinity grouping, and location intelligence.

The acquisition of Cintric and its always-on data pool is a natural extension of UberMedia’s strategic vision to provide superior business intelligence solutions to marketers, analysts, and app publishers. Always-on location data is a very reliable and precise method of understanding real-world consumer footprints.

“Cintric gives us one of the most scalable location data graphs by combining their always-on data with our own mobile location data, with more than a billion high-quality location data points collected per day,” said Gladys Kong, CEO, UberMedia. “By expanding our first-party data streams, our offering will be larger and more comprehensive than our direct competitors.”

The acquisition also enables UberMedia to diversify revenue streams and build a separate business unit that houses its proven cross-media location measurement solution and business intelligence products for brands to assess their retail health.

“We chose to join UberMedia because we believe in their holistic approach to the space, as well as their advanced data science capabilities that best position them to win in this competitive landscape,” said Connor Bowlan, CEO, Cintric. “We’re excited to bring our innovative approach to product development as well as our technical expertise to UberMedia where we’ll be able to combine our best-in-class tracking SDK and location intelligence platform with what was already one of the industry’s most impressive offerings.”

Under the terms of the deal, UberMedia will obtain a pool of persistent, always-on first-party location data from the Cintric app network, which includes a variety of weather, travel, and other types of location-based apps. Cintric’s location data provides a complete picture of consumer behavior, even enabling precise measurement of consumer dwell time in stores down to the minute. The Cintric SDK is also the most battery-efficient on the market and is set up for flexibility to comply with the latest requirements of both Apple and Android.

“By enhancing our data warehouse with Cintric’s high-quality always-on data, we’re doubling-down on our investment and commitment to being a leader in mobile behavioral data science and geo-spatial analytics,” said Eric Aledort, Chief Business Development Officer, UberMedia. “By directly partnering with app publishers, Cintric is key to enhancing our substantial real-world location data analytics to transform the way marketers understand and connect with the hearts and minds of consumers.”

UberMedia’s acquisition of Cintric is aimed at better serving marketers, advertisers, and media planners in the retail, auto, travel, and QSR sectors interested in leveraging mobile location intelligence tools to deepen their business insights for a more complete picture of consumer behavioral patterns.

For more information on UberMedia, please contact Michael Hayes at

UberMedia Wins “Best Mobile Campaign” at the ThinkLA IDEA Awards

June 28, 2017 – Press Release UberMedia, the company that provides the highest quality mobile data solutions trusted by businesses to creatively solve their persistent challenges, was awarded Best Mobile Campaign at the annual ThinkLA IDEA Awards.

UberMedia is a leading mobile advertising, location intelligence, and foot traffic measurement platform that transforms the way marketers understand and connect with consumers.

“We’re honored to be recognized by ThinkLA, one of our region’s most recognized and influential trade groups,” said Gladys Kong, CEO, UberMedia. “This award is a reflection not only of our team’s hard work and leadership in the mobile category, but the increasing relevance of mobile location intelligence and foot traffic measurement. Mobile has become one of the most important mediums for advertisers, and we’re thrilled to be leading that revolution.”

For more information on the ThinkLA IDEA Awards, please click here.

UberMedia Launches Vista for a Complete Diagnostic View of Your Business

June 21, 2017 – Press Release Standalone suite of business intelligence tools help marketers accurately assess the performance of their businesses using unrivaled location intelligence and geo-spatial analysis.

UberMedia, the company that provides the highest quality mobile data solutions trusted by businesses to creatively solve their persistent challenges, today added a critical new component to its mobile location product line with the launch of Vista, a suite of diagnostic intelligence tools for businesses to evaluate their strengths and weaknesses through the lens of real-world foot traffic analysis, shopping patterns, and customer insights.

Vista is designed to help even the most sophisticated marketers understand foot traffic market share, competitive cross shopping, and which retail locations feed consumers to their stores. Vista also provides an in-depth view into retail site selection through optimal shopping and trade area mapping for each unique store location, including population density analysis, retail chain co-tenancy analysis, and store cannibalization modeling.

“Vista introduces one of the most comprehensive analytics suites currently available, capable of synthesizing mobile behavioral data for a deeper understanding of geo-spatial data intelligence across retailers, shopping malls, automotive, travel, restaurants, and other industries,” said Gladys Kong, CEO, UberMedia. “Clients can visualize customer insights using mobile behavioral data, demographics, and in-store dwell time. Vista enables a full panorama of their business performance.”

Vista is enhanced by a dynamic visualization dashboard for all reporting and analysis. This unique diagnostic control panel gives marketers and brands the ability to see the performance of their retail footprint through the lens of mobile behavioral and location data for faster, more strategic, and tactical business decisioning. In addition, Vista features a self-service visualization component for those who want to dig deeper and conduct their own analysis using UberMedia’s unrivaled data set.

“At a time in history when businesses must fight for every consumer, the Vista suite encompasses more than a dozen reporting solutions to help marketers accurately assess the vital signs of their business and the competition,” said Michael Hayes, CMO/CRO, UberMedia. “Vista achieves this by leveraging one of the largest mobile-generated location identification technologies currently available. We are very proud to bring this highly effective diagnostic suite to market, helping a broad spectrum of industries reach their ultimate potential.”

Vista is ideal for hotel chains, shopping mall owners and conglomerates, city planners, advertisers and marketers, media ad agencies, geo-spatial analytics firms, as well as all vertical industries such as retail, QSR, automotive, and travel, and any business that has a real-world footprint.

“Our data partnership with UberMedia has helped Men’s Wearhouse leverage the power of mobile location data and intelligence for more accurate and precise consumer insights,” said David Chipman, Senior Director of Business Insights, Tailored Brands (Men’s Wearhouse parent company). “This gives us a more comprehensive view into customer shopping behavior and how we understand retail performance, competition, path-to-purchase, trade area mapping, and retail site selection.”

“We have worked with many companies in the mobile data space, but UberMedia provides the most breadth and depth of actionable data we have seen to date,” said Gregg Katz, Director of Innovation & Technology at The Shopping Center Group. “We are thrilled to be working alongside the UberMedia Vista team to deliver in-depth analysis of consumer foot traffic behavior for tenants, landlords, and developers looking to understand shopping patterns through the lens of mobile behavioral and location data.”

According to UberMedia’s Chief of Business Development, Eric Aledort, UberMedia’s industry-leading expertise in analyzing, interpreting, and contextualizing expansive data sets was a natural foundation for the release of Vista.

“We are very glad to be helping businesses like Tailored Brands’ Men’s Wearhouse and The Shopping Center Group find new ways to gain customer insights by leveraging mobile data to help them solve some of their ongoing business challenges,” said Aledort. “We believe mobile data and business intelligence can be applied to a wide spectrum of businesses to help them make more informed decisions, and we are very excited by the opportunities that Vista opens up for all of us as well as the industry.”

To view the original press release, please click here

UberMedia’s Gladys Kong to Serve as Mentor for Fortune/U.S. State Department Global Women’s Mentoring Partnership

May 2, 2017 – Press Release – UberMedia, a trusted mobile authority that transforms behavioral data into actionable consumer insights, is pleased to announce its participation in the Fortune/U.S. State Department Global Women’s Mentoring Partnership. This international exchange program pairs senior women executives in the United States with emerging leaders from around the world to improve the status of women in business. Gladys Kong, CEO of UberMedia, will serve as a mentor to Hana Qerimi from Kosovo.

“I am proud to play an important role in engaging, inspiring and empowering a new generation of women leaders around the world,” said Kong, CEO, UberMedia. “I have been the fortunate recipient of several mentorships, and I look forward to paying it forward and hopefully providing Hana with the tools she needs and access to networks for strengthening her business after the program concludes.”

For two weeks, Kong will mentor Qerimi, co-founder and CEO of Shkolla Digjitale (Digital School), providing her with valuable skills, experience and access to networks needed to grow as a leader in her business, community and country. At the same time, Qerimi will share her experience, industry knowledge and key insights on the business culture in Kosovo to help UberMedia advance in the global economy.

Digital School is the only private education institute in Kosovo which offers computer science, programming and robotics lessons for ages 7 to 18 years old as an afterschool program. It currently operates in two cities with more than 600 active students and is accredited by the Ministry of Education of Kosovo.

“I am proud and honored to receive mentorship from an experienced entrepreneur and tech executive such as Gladys and Ubermedia,” said Qerimi. “I personally look forward to seeing how Gladys has successfully leveraged her technical background to become the CEO of a profitable business.”

Since the inaugural program in 2006, the U.S. Department of State, Fortune Most Powerful Women and Vital Voices Global Partnership have worked with over 280 international business women leaders from 55+ countries and territories. Program alumnae continue to leverage their networks to generate lasting change in their communities and positive outcomes for women within their sectors.


Advertising Age Names UberMedia One of The 50 Best Places to Work in Advertising & Media

November 15, 2016 – Press Release UberMedia, a trusted mobile authority that transforms behavioral data into actionable consumer insights, was named one of Ad Age’s 2016 Best Places to Work. UberMedia was ranked No. 12 among 50 companies selected for the list. This survey and awards program identifies, recognizes, and honors the best employers in the marketing and media industry, benefiting the industry’s economy, workforce, and businesses. The list is based on criteria including workplace policies, practices, philosophy, systems, demographics, and the employee experience.

UberMedia is a mobile measurement and business intelligence platform that operates out of Idealab, a world-renowned operator of leading technology businesses. The company was founded in 2010 as a social media app publisher but pivoted in 2012 to the successful mobile technology platform it is today. Gladys Kong, CEO of UberMedia, attributes UberMedia’s success to her extremely talented and passionate team.

“We are honored to be recognized as one of the best companies to work for in our industry,” said Kong. “Our commitment to a thriving company culture and the development of our employees is crucial to our success. Our unique ability to evolve location-based technology is the direct result of our innovative and dedicated team as well as our commitment to our employees and the inspiring work environment that we have created.”

“The companies on Ad Age’s Best Places to Work represent the cream of the crop in marketing, advertising, media, and ad technology,” said Deputy Editor Judann Pollack. “In these highly competitive fields, these 50 stand out for their best-in-class benefits, salaries, and hiring practices, but also for creating a compelling culture in which employees are engaged, encouraged, and valued. Talent has never been more important in marketing, and our Best Places to Work companies have proven that they can attract and retain the best in the business.”

The 2016 Best Places to Work list is a joint effort of Advertising Age and Best Companies Group. Best Companies Group is dedicated to establishing programs to identify and recognize workplaces that nurture a superior level of employee satisfaction and engagement. Companies from across the United States participated in the two-part survey process to determine Ad Age’s Best Places to Work. Any agency, ad tech, media company, or marketing division of a brand that’s been in business for more than one year with more than 15 full-time employees was eligible. Public, private, for-profit, and non-for-profit businesses could all participate. The list was determined by feedback from two surveys. The first garnered information about employers offerings and the second was an employee survey to measure the workplace experience. The combined scores determined the top companies and the final ranking.

To see the 2016 list of Ad Age’s Best Places to Work, click here

To view the original press release, please visit PRWeb 

UberMedia Honored by Entrepreneur Magazine as One of the Best Entrepreneurial Companies in America

October 25, 2016 – Press Release UberMedia, a trusted mobile authority that transforms behavioral data into actionable consumer insights, today announced it has been named one of the “Best Entrepreneurial Companies in America” by Entrepreneur Magazine. This coveted ranking by one of the most respected business publications celebrates privately owned companies that are distinguished business performers worthy of note to competitors, customers, and the entrepreneurial community.

Companies recognized by Entrepreneur in 2016 come from many industries, including technology, and are judged based on gross sales, operation costs, target growth rates, and funding received.

“We are very pleased to have earned a place on this esteemed list by Entrepreneur,” said Gladys Kong, CEO, UberMedia. “As one of the leading mobile location tech companies, we work hard to maintain a thriving employee work culture alongside our continued business success, and it’s just this type of recognition that further validates our achievements and true potential.”

Entrepreneur analysis uses a proprietary algorithm and other advanced analytics to calculate the most successful entrepreneurial companies each year. The algorithm is built on a balanced score card designed to measure the four pillars of entrepreneurialism: innovation, growth, leadership, and impact.

“At UberMedia, we strive to provide the most reliable advertising and business intelligence to our customers, and to strengthen the position of mobile advertising as one of the most influential and exciting growth sectors in digital,” said John Faieta, Chief Financial Officer, UberMedia. “It’s a tremendous honor to be counted among America’s most successful and entrepreneurial companies.”

Entrepreneur’s 2016 “Best Entrepreneurial Companies in America” report is listed on and will be featured in the November issue, available on newsstands.

To celebrate all companies named by Entrepreneur, there will be a Entrepreneur360 Conference on Nov. 16 in Long Beach, Calif. This full-day conference is designed around celebrating the “grit, passion, and decisions” of entrepreneurial companies.

First-Ever Automotive Cross-Shopping Report Uses Mobile Location Data to Uncover Key Consumer Behavior

February 16, 2017 – Press Release UberMedia, a trusted mobile authority that transforms behavioral data into actionable consumer insights, today released findings from an automotive report that for the first time leverages mobile location foot traffic data from more than 18,000 dealerships across the U.S. to better understand the impact of real-world cross-shopping behavior and the value that multiple dealership visits still have on the auto purchasing journey.

Utilizing UberMedia’s vast amounts of high-quality location data, demographic data, and interest cues, “UberMedia Data Insights on the Auto Purchasing Journey” provides in-depth analysis of cross-shopping foot traffic data from every major automotive manufacturer and the proportion of car brands that are more frequently cross-shopped, the cities with the most prevalent cross-shopping behavior, and the most competitive brand combinations that consumers cross-shop when on the verge of an auto-buying decision. For example, UberMedia observed that Dodge and Jeep are the most cross-shopped auto brands by sheer volume across the U.S, and that Ford, Toyota, and Chevrolet shoppers are the least likely to visit other auto dealerships when shopping for a car.

Key findings from the report reveal that despite the wealth of information at consumer fingertips from online research and social media, real-world cross-shopping is still a common practice among active car buyers as they visit more than one dealership to compare prices, test drive car brands, and make the most informed decisions, providing significant opportunities for automotive brands to better understand their strengths, competitive threats, and potential new customers.

UberMedia’s mobile location data analysis even found that Gen Y/Millennials see the value in dealership visits, with a significant percentage believing that showroom access and their relationship with dealers strongly influence their purchasing decisions.

“UberMedia’s own empirical data shows that people still kick the tires at multiple dealerships before making a decision, and that loyalty and personal dealership interactions remain vitally important for many people actively shopping for cars,” said Michael Hayes, CRO and CMO of UberMedia. “With this type of insight based on mobile location data and real-world foot traffic behavior, there’s a lot of room for automotive brands and dealers to better optimize their marketing campaigns and sway shoppers in their direction.”

Other UberMedia and corroborated findings include:

  • More than half of auto shoppers visit multiple dealerships before making a purchase. Some research sources claim that 41% of new car buyers visit one dealership, but 59% visit an average of up to 5 dealers. The typical person considers 2.4 vehicles on average.
  • Ford, Mercedes, and Toyota, which rank high in customer loyalty, are the some of the least cross-shopped brands by proportion of those shoppers seen in other dealer showrooms.
  • Luxury brands experience less cross-shopping than mass market brands, indicating that the super affluent tend to go to only one dealership before making a purchase.
  • Manufacturers that are visited by the most shoppers (who were also seen at other brand dealerships) tend to be mass market brands that in many cases ladder up to the top-ranked manufacturers.
  • Cross-shopping is more common in urban areas where there are more brands and dealerships to choose from.

While the “UberMedia Data Insights on the Auto Purchasing Journey” report speaks specifically to the automotive industry, UberMedia also serves the retail, travel, sports, and entertainment industries.

To view the original press release, please visit PRWeb

Tango and UberMedia Unveil Game-Changing Solution to Cannibalization Analysis at IFA 2017 Convention

January 25, 2017 – Press Release Tango, the leading provider of Retail and Restaurant Analytics and Strategic Store Lifecycle Management solutions, and UberMedia, a trusted mobile authority that transforms behavioral data into actionable consumer insights, today announced they are unveiling the future of Sales Cannibalization Studies at the IFA Convention in Las Vegas. While at the convention, the companies will be showcasing their cannibalization analysis offering, SiteImpact™, which combines Tango’s advanced analytics processes with UberMedia’s uniquely precise mobile location data. SiteImpact enables franchisors and franchisees to quickly and cost-effectively determine the impact of proposed new locations on existing stores or restaurants.

“Starting with the best data is critical, and our data is sourced directly from the GPS signals of mobile smartphones whose use is widespread,” said Eric Aledort, Chief Business Development Officer, UberMedia. “Unlike historical surveying methods that were costly, time-consuming, and often biased due to subjectivity and variability, these ultra-precise geolocation points are generated by mobile devices to yield the fastest, most accurate data in the industry.”

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