UberMedia Advertising and Data Services Privacy Policy

This Network Services Privacy Policy describes how the mobile advertising and business intelligence services of UberMedia (the “Services”) collect, store, and use information. Our Services use our proprietary technology to offer advertising and business intelligence solutions to our clients, which include working with publishers, advertisers, and demand sources to deliver advertising campaigns and business insights across our network (“Network”) of mobile applications (“Apps”) and websites (“Sites”) and third party providers. This Privacy Policy is subject to our Terms of Service.

If you are interested in the privacy practices for the websites and mobile Apps owned by UberMedia, please visit the UberMedia Products Privacy Policy.


Our Services collect information from and about users when you visit or use the Sites and Apps on our Network. We gather this information from our own Sites and Apps, the Sites and Apps of our clients, and other third party websites, ad exchange networks and data aggregation services we work with to provide the Services (“Partners”). As more described in this Policy, We may collect information such as your device ID; IP address; geolocation data (if you have enabled your device to share location information); browser type; the website from which you accessed the Site or App; click-stream data about your activity on the Site or App such as the times you access the Site or App, and the pages and content you visit; and the types of products, services, and content along with retail locations in which you may be interested based on your online and App activities.

The information we may collection in operating its Services consists of both Personally Identifiable Information (“PII”) and Non-Personally Identifiable Information (“Non-PII”). PII is information used or intended to be used to identify a particular individual (i.e. name, contact addresses, billing information and government identifiers such as a driver’s license). We will collect PII that you voluntarily provide to us or our clients and Partners directly, such as information you provide in completing a registration form, information you publicly share over social media including your username or handle, photos, and other public information you make available based on your privacy settings on third party sites and services.

“Non-PII” is information that is linked or reasonably linkable to a particular computer or device, but does not reveal your specific identity or directly identify an individual. Non-PII may include browser and device information, pages visited, language preferences, date and time an ad was served, clicks on ads, and other anonymous traffic data; your geolocation data; unique identifier, including mobile device identifier or statistical identifiers (which may collect and use certain characteristics of your device to help us identify it over time), demographic information, and aggregated information. You are always free to turn off geolocation (or limit it to certain mobile applications) or to adjust your advertising settings on your device. Non-PII enables us to recognize your device when you use Sites and Apps across our Network and in connection with our Services.


Our Services may use cookies, pixel, or other technologies that enable us to measure the effectiveness related to serving advertising and for business intelligence. You are free to set your browser, operating system and device settings to de-activate our ability to identify your device when advertising is served or to decline cookies. Please refer to your mobile device settings, and your web browser and operating system’s settings, for more information on how to disable your browser or operating system from receiving cookies and controlling your advertising preferences. You should also check the settings for any apps you are using if you want to disable location access by the app.


Our Services include advertising and business intelligence services that allow us to help our advertising and publishing clients provide more relevant advertising and content on the Sites and Apps on our Network and determine general interest in certain locations. In general, we use the information collected from and about you on the Sites, Apps and from Partners to enhance our Services by providing your device with advertising and content that is more closely related to your interests. For example, the information is used to create audiences that are grouped together based on shared interests or preferences (e.g., Sports Fans, car enthusiasts, movie goers) and to measure the effectiveness of ad campaigns. Data used to create online audiences is de-identified, helping ensure that neither the ad server nor our cookies contains PII. While our advertising services are targeted, our system is set up to create anonymous user profiles and not to identify individuals specifically. We may share Non-PII, aggregated information, and de-identified information with our clients, advertisers and Partners.

Our Services include data and measurement services, which provide robust data information and reports to advertising clients and customers. We collect Non-PII when you use Sites and Apps and some Partners may make Non-PII, including geolocation information, available on certain platforms. We can only collect geolocation data if you have enabled it on your device and given permission to the Site or App. We collect Non-PII including this geolocation data in the course of providing our Services, and then utilize our technology to derive and provide our clients and customers with demographic and statistical analyses, such as identifying patterns that will enhance the relevance of ads, providing advertisements to certain types of audiences, identifying and optimizing trade areas, and business locations, and for helping our clients make informed business decisions about consumer behavior.

We collect information from our own Apps and from our partners, which include mobile advertising networks and mobile apps that deliver advertising onto your mobile device. Our technology collects information about the location of mobile devices and processes it to determine geo location segments that can be used to make digital advertisements and marketing decisions more relevant and useful. We may collect this information over time and across websites, mobile apps and devices. We may also supplement the information we collect via our technology with audience information from third parties.

We receive geo location data generated from your use of your mobile device provided by mobile app publishers (via SDK, beacon pings or other methodology), other media supply sources in conjunction with the opportunity to purchase advertising inventory, and via data aggregators. When we process geo location data, the mobile app publisher or other media supply source is responsible for enabling you to provide or withdraw consent with respect to the collection and use of your geo location data. You may also control your mobile device directly by enabling or disabling your location settings on your device.

We may share this Non-PII with advertisers, clients, and Partners. UberMedia may share or transfer such geo location data to clients and partners, including for use in targeting ads. We and our clients and partners use the information we collect to create data segments, and these data segments are generally based upon your interactions with our clients or other third party media suppliers, such as the websites that you visit and the mobile applications that you use.

UberMedia does not knowingly collect data or create data segments that are based upon what we consider to be sensitive information (for example, we don’t create any data segments to determine credit worthiness, for insurance underwriting or similar purposes). UberMedia may collect data to create health-related segments such as an inferred interest in diet and wellness, but not comprised of sensitive health data. UberMedia does not sell its data products to law enforcement agencies.

We also receive pseudonymous information from third parties, when they choose to provide it to us. This information may include identifiers (like mobile advertising IDs) and interest-based advertising data tied to those identifiers, including segments provided by third-party data providers for our clients to use in targeting ads through the Services. UberMedia does not use this data to personally identify you.

We may assign an UberMedia ID to your browser, computer or mobile device when we serve an ad to it or we identify it on a client’s website or mobile app. The UberMedia ID and other information collected via the Services can also help our advertising clients measure the effectiveness of advertisements delivered via the Services. They enable the Services to determine within a reasonable level of confidence that a computer or device is the same as one with which the Services has previously interacted. For instance, the Services can determine that a computer or device to which we served an ad on Monday may be the same computer or device for which we observed a purchase on Tuesday.

In some cases, UberMedia is also able to infer within a reasonable probability that a particular computer or mobile device should be associated with the same UberMedia ID that we have previously assigned to another computer or mobile device. In other words, in such cases we are able to infer that a device (e.g. your computer) and another device (e.g. your smartphone) are used by the same user. Where we are able to make such inferences, we may use this information to deliver targeted ads across multiple computers or devices, and to improve the services we provide to our clients. This is sometimes referred to as cross-device advertising.


We may share the information we collect from and about you (including personal information) with third parties, such as our advertiser or publisher clients, Partners, sponsors and business partners for their own use.

We may also share the information we collect, including personal information, for the following purposes:

  • We may share your personal information during due diligence or in preparation for or after a sale, merger, consolidation, change in control, transfer of substantial assets, reorganization or liquidation.
  • Your personal information may be transferred to anyone who is helping us make the Sites, Apps, and Services available and functional, like technical agents, payment processing vendors, other subcontractors, and our affiliates and consultants.
  • We may disclose your personal information if permitted or required by law or where we believe such action is necessary in order to protect or defend our interests or the interests of our users, clients, Partners, or business partners.
  • Collection of PII may occur, for example, if someone submits information in response to an ad that we provide on behalf of an advertising client. Such information may consist of PII, non-PII, or both. In such situations, we collect the information and provide it to our client, and it will be subject to that client’s privacy practices.
  • When businesses subscribe to our Services, the order process may request a credit card transaction. Order information is encrypted when it is transmitted for credit card processing to the credit card services provider and when returned to us. Encryption is a process by which we use software to scramble information in transit. Our website is also registered with site identification authorities to enable your browser to confirm our website’s identity before any transmission is sent.


All of the user data is kept on servers that UberMedia manages, using reasonable administrative, technical and physical safeguards designed to protect against unauthorized access or disclosure of dat.   Please be aware that no data transmission over the Internet or information contained in our servers can be guaranteed to be 100% secure. As a result, while we strive to use commercially acceptable means to protect your information, we cannot guarantee or warrant its security.


Information may be transferred to and maintained on servers or databases located outside your state or country or to a jurisdiction where the privacy laws may be different from those in your location. If you are located outside of the United States, please be advised that we process and store information in the United States and your use of our Products or Services constitutes your consent to and understanding of this processing.


We do not knowingly collect or distribute information from or about children under age 13. If you believe your child has provided UberMedia with personal information, such as by registering at one of our Apps without parental consent, and you would like to have the data removed, please contact us using the contact information below.


We reserve the right to change this Privacy Policy at any time. If we change the Privacy Policy in a material way, we will provide appropriate notice to you.


This Privacy Policy shall be governed by and construed in accordance with the laws of the State of California applicable to agreements made and performed in California, excluding the application of the conflict of laws provisions. You agree that any action or suit brought by a party to enforce or adjudicate your rights under this Agreement shall be brought in the federal or state courts located in Los Angeles, California.


Under California Civil Code sections 1798.83-1798.84, California residents are entitled to ask us for a notice describing what categories of personal customer information we have shared with third parties or corporate affiliates for those third parties or corporate affiliates’ direct marketing purposes in the past 12 months. That notice will identify the categories of information shared and will include a list of the third parties and affiliates with which such was shared. If you are a California resident and would like a copy of this notice, please submit a written request to the following address: UberMedia, Inc.; Attn: Privacy Policy; 130 West Union Street; Pasadena, CA 91103. In your request, please specify that you want a ‘California Privacy Rights Notice.’ Please allow at least thirty days for a response.


If you have any questions about this Privacy Policy or our privacy practices, please email us at privacy@ubermedia.com.

Or you can contact us by mail at:

UberMedia, Inc.
130 West Union Street
Pasadena, CA 91103

Attn: Network Privacy Manager


On your mobile device, you may also adjust your privacy and advertising settings to control whether you want to receive more relevant advertising. If you would like to opt out of our targeted advertising via our Network, you may follow the instructions provided at our Opt Out page. By opting out, when our Services are used on our Network, your mobile device will be identified as opting out of receiving targeted advertising. Please note you may continue to receive advertising on your mobile device from other advertising service providers.

There are a few things to keep in mind regarding your opt-out choice:

  • These preferences apply only to ads delivered by us on our Network. The preferences you provide to us do not apply to ads delivered by other advertising service providers.
  • Because of the way mobile technology works, you will need to opt-out separately for mobile web and for mobile apps.
  • If we are unable to confirm your device ID or if you provide an inaccurate or invalid device ID, it will limit our ability to process your opt out request.

Please note that if you change your computer, change your web browser, or delete your cookies, you will need to renew all of your opt-out choices again to make them effective.

Updated: May 1, 2017