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Retail Roundup: The State of Brick and Mortar in the United States

There is no denying that the retail industry is changing. But is this change an actual retail apocalypse, leaving thousands of storefronts empty in its wake? Or is this shift in how consumers relate to offline brands ore of a regenesis, making way for a new and improved shopping experience? Here is our current “Retail […]

Anomalies and False Narratives: Finding Truth in Big Data

By Kerry Pearce, SVP, Product Development, UberMedia It’s rare for marketers to find clear answers in Big Data. But for inquisitive marketers, Big Data is incredibly helpful for identifying the right questions. Recently, a fitness apparel brand sought to identify potential customers by analyzing mobile location data. We focused on gyms, public recreation areas, and stand-alone […]

Pumping the Brakes: Is Technology Really Disrupting the Car-Buying Experience?

“Data in the Digital Age” is a monthly blog written by UberMedia CEO, Gladys Kong, sharing her views on the new data landscape.  April 4, 2017 – CIO.com – It’s often easy to get swept up in the excitement of technological disruptions. Just looking at the news coming out of both the Consumer Electronics Show and […]