Case Studies

White Papers


More people visit Kohl’s after opening Amazon Return Centers  

In October 2017, select Kohl’s locations across the Chicago and Los Angeles areas designated a portion of their stores as Amazon Return centers, allowing Amazon customers a brick and mortar location to make returns free of shipping costs. Our primary objective was to measure whether partnering with Amazon and becoming a Return Center affected overall […]

With Toys R Us gone, who will become the main toy retailer?

In response to the news that Toys R Us will be closing it’s 800 U.S. locations, we decided to conduct a location affinity analysis, a report that reveals what brands consumers are more or less likely to visit. This allows us to predict where Toys R Us visitors will shop once the big box retailer […]

Retail Roundup: The State of Brick and Mortar in the United States

There is no denying that the retail industry is changing. But is this change an actual retail apocalypse, leaving thousands of storefronts empty in its wake? Or is this shift in how consumers relate to offline brands ore of a regenesis, making way for a new and improved shopping experience? Here is our current “Retail […]