2018 FIFA World Cup: Americans Visit Russia

Our objective was to identify where Americans who attend 2018 FIFA World Cup games in Russia travel from in order to provide a glimpse into the reach football has across the United States during the international tournament. With only four games left to go in the tournament, we analyzed visitation patterns for every game through […]

Not All Fun and Games: Mobile Data Reveals Further Insight into Who will Take Over the Toy Biz

When Toys R Us announced that it was closing all of its 800 U.S. locations back in March, we conducted an analysis revealing what brands Toys R Us consumers are more or less likely to visit in order to predict where they’d shop once the big box retailer closed for good. We focused on retail […]

Toys ‘R’ Us shopper data insights can give toy makers and retailers an advantage

April 25, 2018 – CIO – Toys ‘R’ Us is shutting its doors, meaning consumers will begin looking elsewhere for their toy needs. Meanwhile, retailers of all shapes and sizes are clamoring to grab Toys ‘R’ Us’ market share. Location data could uncover insights into who could win the “toy wars.” Location affinity data and analysis […]

Marketers must get geeky about campaign lift and control groups. Here’s why

April 18, 2018 – MarTech Today – When you ask your vendors about lift, ask them about the composition of the control group. Contributor Gladys Kong explains why sophisticated targeting methods make this question more important than ever. Marketers, do you use mobile advertising to target specific audiences? Sure you do. And when you target specific […]

Amazon & Kohls: Frenemies And ‘Coopetitors’ Fighting The Retail Apocalypse Together

April 12, 2018 – Forbes – Late last year Kohl’s allowed ecommerce giant and retail rival Amazon to set up Amazon Return centers in select locations across Chicago and Los Angeles. At first blush, this seems insane. After all, why would a competitor help an enemy? Especially one accused of ushering in the retail apocalypse. Amazon’s ecommerce and mobile commerce […]

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