Toys ‘R’ Us shopper data insights can give toy makers and retailers an advantage

April 25, 2018 – CIO – Toys ‘R’ Us is shutting its doors, meaning consumers will begin looking elsewhere for their toy needs. Meanwhile, retailers of all shapes and sizes are clamoring to grab Toys ‘R’ Us’ market share. Location data could uncover insights into who could win the “toy wars.” Location affinity data and analysis […]

Marketers must get geeky about campaign lift and control groups. Here’s why

April 18, 2018 – MarTech Today – When you ask your vendors about lift, ask them about the composition of the control group. Contributor Gladys Kong explains why sophisticated targeting methods make this question more important than ever. Marketers, do you use mobile advertising to target specific audiences? Sure you do. And when you target specific […]

Amazon & Kohls: Frenemies And ‘Coopetitors’ Fighting The Retail Apocalypse Together

April 12, 2018 – Forbes – Late last year Kohl’s allowed ecommerce giant and retail rival Amazon to set up Amazon Return centers in select locations across Chicago and Los Angeles. At first blush, this seems insane. After all, why would a competitor help an enemy? Especially one accused of ushering in the retail apocalypse. Amazon’s ecommerce and mobile commerce […]

Forum Analytics Partners with UberMedia to provide Additional Mobile Location Data

April 5, 2018 – Forum Analytics – Forum Analytics, a CBRE Company, the Chicago-based provider of advanced, predictive real estate analytics has partnered with UberMedia, supplier of high-quality mobile location data, to offer extensive consumer insights for real estate planning. UberMedia’s mobile location data includes observations from over 300 million active devices in the US, and […]

Marketers, here’s how to understand what’s really behind your mobile ad visits metric

March 23, 2018 – MarTech Today – Contributor Gladys Kong demystifies store visits metrics and the various ways they’re compiled, so you know the important questions to ask your vendors. Marketers appreciate metrics that give them a clear sense of how their campaigns move the proverbial needle. On its face, the “exposed visits/visitors” metric used ubiquitously […]

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