Media Measurement – It’s All About Location, Location, Location

September 9, 2015 – GeoMarketing We talk about major milestones in advertising vehicles and the story is peppered with icons, from the printing press to Google search. It’s fun and compelling – we’ve come a long way, baby. However, when the conversation turns to media measurement, we don’t wax as eloquently. Measurement is historically evasive, which […]

For Cross-Platform, A Mobile-First Strategy Is A Must

August 20, 2015 – GeoMarketing Mobile ad platform UberMedia is predicated on the idea of omnichannel marketing strategies becoming the predominant way that physical businesses reach and engage their consumers. At the center of those many channels lies the mobile device. UberMedia claims to be the only mobile ad platform that combines more than 1.5 billion first-party mobile […]

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