What’s Wrong With Geofences? UberMedia Has An Answer

July 13, 2016 – GeoMarketing – Geofences tend to be too general, too ‘one-size fits all,’ says UberMedia’s Michael Hayes. Geofences are fine for alerting customers near a store to an opening, offer, or a sale, but when it comes to providing brands with actionable analytics and precise targeting at specific consumer intents, the process […]

Don’t call it a “geofence.” UberMedia introduces the “Optimal GeoSpace”

July 13, 2016 –Marketing Land – Company’s dynamic targeting is based on actual foot traffic patterns throughout the day and is specific to each store location. UberMedia has launched what it calls the “Optimal GeoSpace,” a dynamic targeting zone that changes by location, time of day and retail category. The company says it developed the […]

UberMedia Launches ‘Optimal GeoSpace’ Technology to Help Retailers Better Understand and Target Customers

July 13, 2016 – PRWeb – In time for holiday media planning, new targeting and measurement product analyzes mobile location data to identify the consumer journey and optimal retail shopping areas. UberMedia, a trusted mobile authority that transforms behavioral data into actionable consumer insights, today launched Optimal GeoSpace, a patent-pending mobile location technology that dynamically renders […]

Shoppers Lean On Mobile, As Marketers Refine Location Targeting

July 13, 2016 – MediaPost – As retailers prep for back-to-school shopping with mobile, what consumers are looking for from an in-store shopping experience may not be exactly what they get. Even though just past the start of summer, back-to-school shopping already has begun, according to the recent Rubicon Project, conducted by Penn Schoen Berland, […]

Setting Up the Geo-Fence with Mobile Location Data

July 12, 2016 – Website Magazine – If Pokemon Go has taught us anything, it is that there is even more potential in geolocation than most of us every thought possible.There are, of course, technology companies that have been working on location-based targeting for some time. UberMedia, for example, has launched Optimal GeoSpace, a mobile […]

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