UberMedia Releases Cross-Media Measurement Product That Tracks Ad Campaigns to Real-World Location Visits

May 20, 2016 – PRWeb – UberMedia, a cross-screen mobile insights, advertising, and measurement platform, today launched a mobile attribution measurement product that enables marketers to accurately assess how well their cross-channel media investments are driving real-world foot traffic. Cross-Media Location Visit Measurement (xLVR) is the first measurement product to link cross-channel digital advertising to large-scale […]

UberMedia Connects Cross-Channel Ad Impressions To Actual Store Visits

May 19, 2016 – TechCrunch – Mobile ad company UberMedia is expanding its measurement and attribution business in a big way. You may remember UberMedia as the company that owns social apps like Echofon and UberSocial. While that’s still the case, it has shifted its attention over the past few years to its mobile ad […]

UberMedia Retail to Unveil New Tech at ICSC Las Vegas

May 17, 2016 – PRWeb – Leading mobile advertising and measurement platform analyzes mobile device GPS and behavioral data to optimize retail site selection. UberMedia Retail, the leading mobile data solution for location decisions, developed by UberMedia, a cross-screen mobile ad tech platform, will be showcasing its trade area analysis technology at RECon. The UberMedia Retail […]

UberMedia Integrates with NationBuilder to Help Political Campaigns More Precisely Target Modern Voters

May 3, 2016 – PRWeb – UberMedia and NationBuilder Integration Provide Political Parties with Direct Marketing Access to the Mobile Devices of Qualified Voters and Constituents UberMedia, a mobile insights, advertising, and measurement platform, has integrated with NationBuilder, the world’s first software platform for political leaders, to help campaign customers target, reach, and influence voters directly […]

Here’s Why You Should Use Geo-Targeting and Interest Data to Improve Mobile Ad Performance

March 25, 2016 – Adweek SocialTimes – Mobile continues to create new opportunities and challenges for marketers. Mobile devices have become invaluable tools for Millennials and Gen Z in particular, providing marketers with rich data about location and interests. This data can be used to improve in-store customer experiences and deliver more personalized advertising. However, the one of the biggest […]

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