Top 3 Trends To Watch In Ad:Tech

February 22, 2016 – BizReport – Mobile marketing and the adtech that supports it is an ever-evolving landscape of innovation and fierce competition. One expert offers three major trends that are leading the charge for 2016. Data Science is the New Creative!  “Marketers are ever shifting towards data-driven approaches, pushing adtech vendors to embrace quality, scalable […]

UberMedia with Directory of Major Malls, and B.I. Spatial Announce Strategic Alliance to Deliver Trade Area Analysis for Shopping Centers Using Mobile GPS Data

January 11, 2016 – Business Wire – UberMedia, developer of UberRetail, the leading mobile data platform for location decisions; Directory of Major Malls (DMM), the industry source for comprehensive retail data and listings for more than 7,200 shopping centers in the US; and B. I. Spatial, a geospatial business intelligence consultancy, announced today a strategic alliance to deliver trade analysis for […]

Mobile Marketer UberMedia Introduces The Concept Of “LROI”

December 2, 2015 – Marketing Land Mobile marketing platform UberMedia has coined a new term: “Location ROI” or “LROI.” In that context, the company is measuring and optimizing mobile media against offline store visits. Michael Hayes, UberMedia’s Chief Revenue Officer, uses the term “Location Visit Optimization” to describe the process of using location data to increase the effectiveness […]

Holiday Shopping Weekend Insights: Thanksgiving, Black Friday and Beyond

December 2, 2015 – Apparel Target’s Cyber Monday #targetfail website woes may have dominated headlines over the past 48 hours, but the biggest retail weekend of the year brought no shortage of highs and records that may portend a very merry season, indeed. Instead of finding the deals they hoped for, Target shoppers Monday morning encountered […]

Black Friday: Brand Loyalty Trumps Door Busters, Says UberMedia

December 1, 2015 – GeoMarketing Brand loyalty was alive and well over Thanksgiving weekend as a majority of holiday shoppers visited the same retail locations they normally do, according to a report from cross-screen insights platform UberMedia. UberMedia analyzed the mobile behavior patterns of 1.7 million U.S. shoppers who made purchases at Walmart, Target, Macy’s Nordstrom, and […]


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