Expert: What Is Working, What Isn’t In Local Marketing

October 14, 2015 – BizReport When geo-targeting first came on the scene it was based on a cyber ‘fence’ around a business. That fence seemed like a good idea, but just having one of these fences around a business didn’t identify audience members. One expert tells us how to better use geo-targeting. Kristina: Geo-targeting/location targeting has […]

Five Minutes With: Michael Hayes, CMO and Revenue Officer at UberMedia

October 5, 2015 – The Hub What are your biggest opportunities and challenges for the next 12-24 months? The biggest opportunity is for UberMedia to achieve a leadership position in the mobile ad revolution by providing a differentiated product and superior service to our clients. Mobile advertising will be the engine that leads the industry for the […]

10 Tips To Avoid A Holiday Marketing Meltdown

September 24, 2015 – CMO.com Someone said that Sept. 1 is the last day of the year after which you can’t be sure you won’t hear a holiday song somewhere. Yes, folks, it’s that time of the year again. The holidays are right around the corner, and, with gift buying happening earlier and earlier all the […]

Media Measurement – It’s All About Location, Location, Location

September 9, 2015 – GeoMarketing We talk about major milestones in advertising vehicles and the story is peppered with icons, from the printing press to Google search. It’s fun and compelling – we’ve come a long way, baby. However, when the conversation turns to media measurement, we don’t wax as eloquently. Measurement is historically evasive, which […]

For Cross-Platform, A Mobile-First Strategy Is A Must

August 20, 2015 – GeoMarketing Mobile ad platform UberMedia is predicated on the idea of omnichannel marketing strategies becoming the predominant way that physical businesses reach and engage their consumers. At the center of those many channels lies the mobile device. UberMedia claims to be the only mobile ad platform that combines more than 1.5 billion first-party mobile […]

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