Black Friday: Brand Loyalty Trumps Door Busters, Says UberMedia

December 1, 2015 – GeoMarketing Brand loyalty was alive and well over Thanksgiving weekend as a majority of holiday shoppers visited the same retail locations they normally do, according to a report from cross-screen insights platform UberMedia. UberMedia analyzed the mobile behavior patterns of 1.7 million U.S. shoppers who made purchases at Walmart, Target, Macy’s Nordstrom, and […]

Study: Brand loyalty key on Black Friday

December 1, 2015 – MediaLife Magazine It turns out brand loyalty played a big role in which stores people visited on Black Friday. That’s according to the mobile insights and advertising company UberMedia, which analyzed a sample of 1.7 million shoppers who visited 13,000 retail locations over the course of the Black Friday shopping weekend. According to […]

Retail Brand Loyalty is Not Dead, Especially During Biggest Shopping Weekend of the Year

November 30, 2015 – BusinessWire Retail brand loyalty is alive and at the heart of U.S. consumers this holiday season. Today, UberMedia, a cross-screen mobile insights, advertising and measurement platform that uniquely combines more than 1.5 billion first-party mobile data signals, reveals proprietary data surrounding its in-depth look at holiday shopping behavior. These holiday shopping insights were […]

Brand Loyalty Not Dead Yet

November 30, 2015 – Website Magazine Mobile advertising and measurement firm UberMedia recently conducted a cross shopping affinity analysis and found that retail brand loyalty is apparently alive and well in the hearts of U.S. consumers this holiday season. UberMedia’s Mobile Behavioral Analysis revealed that although Black Friday holiday shoppers visited multiple stores, these shoppers visited the same […]

Location Could Play Big In Holiday Season

November 13, 2015 – MediaPost Forrester recently reported that Americans will spend $95.5 billion in online shopping, and (based on social media comments) are growing dissatisfied with Black Friday while Cyber Monday gains popularity. The research firm predicts that mobile will drive much of the growth. Savvy marketers will be looking to leverage mobile location data to […]


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