More people visit Kohl’s after opening Amazon Return Centers  

In October 2017, select Kohl’s locations across the Chicago and Los Angeles areas designated a portion of their stores as Amazon Return centers, allowing Amazon customers a brick and mortar location to make returns free of shipping costs. Our primary objective was to measure whether partnering with Amazon and becoming a Return Center affected overall […]

Using mobile location data to track the Amazon bump, and other retail data innovations

March 16, 2018 – CIO – The new partnership between Amazon and Kohl’s is just the type of forward-thinking experiment retailers may need to succeed in today’s competitive commerce landscape. These companies looked past their competitive motivations to make consumer experience priority number one. And all bets are on that this won’t be the last time […]

With Toys R Us gone, who will become the main toy retailer?

In response to the news that Toys R Us will be closing it’s 800 U.S. locations, we decided to conduct a location affinity analysis, a report that reveals what brands consumers are more or less likely to visit. This allows us to predict where Toys R Us visitors will shop once the big box retailer […]

Evaluating location data measurement providers? Here are 5 questions you should ask

February 21, 2018 – MarTech Today – In the world of mobile location data, there’s an acute need for more robust education and understanding of what’s behind the information that marketers receive in measurement and attribution reports. Only by arming marketers with this knowledge will the location data measurement space achieve the high data quality standards […]

Why retail is the new data industry

February 12, 2018 – CIO – At massive tech conferences like CES, SXSW, Web Summit or even Dreamforce, data is at the core of many innovations and conversations. But it’s time we add another annual event to that list: The National Retail Federation’s Big Show. More and more, the retail industry is driven by data insights […]

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