Forum Analytics Partners with UberMedia to provide Additional Mobile Location Data

April 5, 2018 – Forum Analytics – Forum Analytics, a CBRE Company, the Chicago-based provider of advanced, predictive real estate analytics has partnered with UberMedia, supplier of high-quality mobile location data, to offer extensive consumer insights for real estate planning. UberMedia’s mobile location data includes observations from over 300 million active devices in the US, and […]

Marketers, here’s how to understand what’s really behind your mobile ad visits metric

March 23, 2018 – MarTech Today – Contributor Gladys Kong demystifies store visits metrics and the various ways they’re compiled, so you know the important questions to ask your vendors. Marketers appreciate metrics that give them a clear sense of how their campaigns move the proverbial needle. On its face, the “exposed visits/visitors” metric used ubiquitously […]

More people visit Kohl’s after opening Amazon Return Centers  

In October 2017, select Kohl’s locations across the Chicago and Los Angeles areas designated a portion of their stores as Amazon Return centers, allowing Amazon customers a brick and mortar location to make returns free of shipping costs. Our primary objective was to measure whether partnering with Amazon and becoming a Return Center affected overall […]

Using mobile location data to track the Amazon bump, and other retail data innovations

March 16, 2018 – CIO – The new partnership between Amazon and Kohl’s is just the type of forward-thinking experiment retailers may need to succeed in today’s competitive commerce landscape. These companies looked past their competitive motivations to make consumer experience priority number one. And all bets are on that this won’t be the last time […]

With Toys R Us gone, who will become the main toy retailer?

In response to the news that Toys R Us will be closing it’s 800 U.S. locations, we decided to conduct a location affinity analysis, a report that reveals what brands consumers are more or less likely to visit. This allows us to predict where Toys R Us visitors will shop once the big box retailer […]

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