Mobile Marketer UberMedia Introduces The Concept Of “LROI”

December 2, 2015 – Marketing Land Mobile marketing platform UberMedia has coined a new term: “Location ROI” or “LROI.” In that context, the company is measuring and optimizing mobile media against offline store visits. Michael Hayes, UberMedia’s Chief Revenue Officer, uses the term “Location Visit Optimization” to describe the process of using location data to increase the effectiveness […]

Holiday Shopping Weekend Insights: Thanksgiving, Black Friday and Beyond

December 2, 2015 – Apparel Target’s Cyber Monday #targetfail website woes may have dominated headlines over the past 48 hours, but the biggest retail weekend of the year brought no shortage of highs and records that may portend a very merry season, indeed. Instead of finding the deals they hoped for, Target shoppers Monday morning encountered […]

Black Friday: Brand Loyalty Trumps Door Busters, Says UberMedia

December 1, 2015 – GeoMarketing Brand loyalty was alive and well over Thanksgiving weekend as a majority of holiday shoppers visited the same retail locations they normally do, according to a report from cross-screen insights platform UberMedia. UberMedia analyzed the mobile behavior patterns of 1.7 million U.S. shoppers who made purchases at Walmart, Target, Macy’s Nordstrom, and […]

Study: Brand loyalty key on Black Friday

December 1, 2015 – MediaLife Magazine It turns out brand loyalty played a big role in which stores people visited on Black Friday. That’s according to the mobile insights and advertising company UberMedia, which analyzed a sample of 1.7 million shoppers who visited 13,000 retail locations over the course of the Black Friday shopping weekend. According to […]

Retail Brand Loyalty is Not Dead, Especially During Biggest Shopping Weekend of the Year

November 30, 2015 – BusinessWire Retail brand loyalty is alive and at the heart of U.S. consumers this holiday season. Today, UberMedia, a cross-screen mobile insights, advertising and measurement platform that uniquely combines more than 1.5 billion first-party mobile data signals, reveals proprietary data surrounding its in-depth look at holiday shopping behavior. These holiday shopping insights were […]


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