Brand Loyalty Not Dead Yet

November 30, 2015 – Website Magazine Mobile advertising and measurement firm UberMedia recently conducted a cross shopping affinity analysis and found that retail brand loyalty is apparently alive and well in the hearts of U.S. consumers this holiday season. UberMedia’s Mobile Behavioral Analysis revealed that although Black Friday holiday shoppers visited multiple stores, these shoppers visited the same […]

Location Could Play Big In Holiday Season

November 13, 2015 – MediaPost Forrester recently reported that Americans will spend $95.5 billion in online shopping, and (based on social media comments) are growing dissatisfied with Black Friday while Cyber Monday gains popularity. The research firm predicts that mobile will drive much of the growth. Savvy marketers will be looking to leverage mobile location data to […]

Top Three Tips For Better Geo-Targeting

October 16, 2015 – BizReport Location-based marketing isn’t dead by any stretch of the imagination, but according to one expert there are ways to be location marketing right, engaging customer. And there are ways that won’t bring any more customers in to your business. Kristina: Tell me about UberMedia’s LVO offering. What does it offer brands […]

Expert: What Is Working, What Isn’t In Local Marketing

October 14, 2015 – BizReport When geo-targeting first came on the scene it was based on a cyber ‘fence’ around a business. That fence seemed like a good idea, but just having one of these fences around a business didn’t identify audience members. One expert tells us how to better use geo-targeting. Kristina: Geo-targeting/location targeting has […]

Five Minutes With: Michael Hayes, CMO and Revenue Officer at UberMedia

October 5, 2015 – The Hub What are your biggest opportunities and challenges for the next 12-24 months? The biggest opportunity is for UberMedia to achieve a leadership position in the mobile ad revolution by providing a differentiated product and superior service to our clients. Mobile advertising will be the engine that leads the industry for the […]


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