Evaluating location data measurement providers? Here are 5 questions you should ask

February 21, 2018 – MarTech Today – In the world of mobile location data, there’s an acute need for more robust education and understanding of what’s behind the information that marketers receive in measurement and attribution reports. Only by arming marketers with this knowledge will the location data measurement space achieve the high data quality standards […]

Why retail is the new data industry

February 12, 2018 – CIO – At massive tech conferences like CES, SXSW, Web Summit or even Dreamforce, data is at the core of many innovations and conversations. But it’s time we add another annual event to that list: The National Retail Federation’s Big Show. More and more, the retail industry is driven by data insights […]

Mobile Data Drives New Customer Insights: Esri and UberMedia Help Retailers Understand the Path to Purchase

January 14, 2018 – BusinessWire – Powerful Combination of Spatial Analytics and Mobile Engagement Capabilities Will Be on Display During NRF 2018 Esri, the world leader in spatial analytics, and UberMedia, provider of the highest quality mobile data business solutions, today announced a partnership to provide retailers with location-specific mobile data. This data enables retailers to […]

Hitting The Spot with Location Data

December 30, 2017 – MarTech Series – A Cheatsheet of What MarTech Industry Experts Had To Say About Using Location Data To Better Serve Your Customer Base ‘Location Data Is Tying Digital Spend To Offline’ Gladys KongGladys Kong – CEO, UberMedia: Despite the rise of e-commerce, the majority of real-world business outcomes still occur in offline […]

How Mobile Data Integration Is Turning The Shopping Mall Into The Third Place

December 22, 2017 – Retail TouchPoints – Dire headlines about the state of the shopping mall conjure images of department store closeout signs, empty food courts and lonely mall Santas. But as the holiday shopping season approaches, that dreary picture is far off from reality for the innovative retail centers that are fostering modern-day community spaces. […]

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