Keep Up With Cross-Shopping Customers by Using Mobile Location Data

October 23, 2017 – Dealer Marketing Magazine – It’s no secret that auto buyers shop around. In fact, they’re savvier than ever. They come to the dealership armed with research they conducted online or with their phones and tablets. They rattle off comparison data about torque and cargo space (even if they can’t tell you what […]

Location data beyond the marketing department: A look at 3 use cases

October 20, 2017 – MarTech Today – As mobile location data evolves beyond just ad targeting, contributor Eric Aledort takes a look at how it’s being applied across the entire enterprise, from urban planning to the pricing of real estate. More and more marketers are using mobile location data to target their ad spend: In 2015, eight in […]

Everyone’s Grading Their Own Homework

September 28, 2017 – Ad Age – In a series of planned public appearances earlier this year, Procter & Gamble Co.’s Marc Pritchard delivered a pointed message to the media industry helmed by the digital duopoly of Facebook and Google. “Stop grading your own homework,” Pritchard said, by which he meant allowing no third-party oversight for the […]

It’s called the ‘Pao effect’ — Asian women in tech are fighting deep-rooted discrimination

September 19, 2017 – USA Today – Sysamone Phaphon felt lucky when, after quitting her job in health care to start a tech company, she was approached by an investor at a pitch competition. It was only after the investor lured her on a business trip to New York that she realized the offer to help her […]

Why Google, Walmart, Amazon and Whole Foods are pioneers in voice data

September 14, 2017 – CIO Online – Each day it becomes more apparent that data is integral to every facet of our lives. Amazon’s recent acquisition of Whole Foods and the new partnership between Google and Walmart are further proof. Each day it becomes more apparent to me that data is integral to every facet of […]


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