Mobile Data Drives New Customer Insights: Esri and UberMedia Help Retailers Understand the Path to Purchase

January 14, 2018 – BusinessWire – Powerful Combination of Spatial Analytics and Mobile Engagement Capabilities Will Be on Display During NRF 2018 Esri, the world leader in spatial analytics, and UberMedia, provider of the highest quality mobile data business solutions, today announced a partnership to provide retailers with location-specific mobile data. This data enables retailers to […]

Hitting The Spot with Location Data

December 30, 2017 – MarTech Series – A Cheatsheet of What MarTech Industry Experts Had To Say About Using Location Data To Better Serve Your Customer Base ‘Location Data Is Tying Digital Spend To Offline’ Gladys KongGladys Kong – CEO, UberMedia: Despite the rise of e-commerce, the majority of real-world business outcomes still occur in offline […]

How Mobile Data Integration Is Turning The Shopping Mall Into The Third Place

December 22, 2017 – Retail TouchPoints – Dire headlines about the state of the shopping mall conjure images of department store closeout signs, empty food courts and lonely mall Santas. But as the holiday shopping season approaches, that dreary picture is far off from reality for the innovative retail centers that are fostering modern-day community spaces. […]

Why 2018 will be the year of mobile data measurement and insights

December 13, 2017 – CIO – As a CEO of a bustling mobile tech firm, it’s my job to balance day-to-day responsibilities with the need to step back and observe, to spot the signs of important trends that affect our business. It isn’t difficult to spot one trend I believe will define 2018 for the mobile […]

Creating the Best Place to Work? It’s all about the Intangibles

November 20, 2017 – Women 2.0 – We use the word “team” in business all the time. We schedule “team meetings.” We ask in interviews whether a potential employee will be a “team player” if she’s hired. But to me, it’s more than just empty business-speak. The sports analogy means something to me. It’s about the […]

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