Why 2018 will be the year of mobile data measurement and insights

December 13, 2017 – CIO – As a CEO of a bustling mobile tech firm, it’s my job to balance day-to-day responsibilities with the need to step back and observe, to spot the signs of important trends that affect our business. It isn’t difficult to spot one trend I believe will define 2018 for the mobile […]

Creating the Best Place to Work? It’s all about the Intangibles

November 20, 2017 – Women 2.0 – We use the word “team” in business all the time. We schedule “team meetings.” We ask in interviews whether a potential employee will be a “team player” if she’s hired. But to me, it’s more than just empty business-speak. The sports analogy means something to me. It’s about the […]

Keep Up With Cross-Shopping Customers by Using Mobile Location Data

October 23, 2017 – Dealer Marketing Magazine – It’s no secret that auto buyers shop around. In fact, they’re savvier than ever. They come to the dealership armed with research they conducted online or with their phones and tablets. They rattle off comparison data about torque and cargo space (even if they can’t tell you what […]

Location data beyond the marketing department: A look at 3 use cases

October 20, 2017 – MarTech Today – As mobile location data evolves beyond just ad targeting, contributor Eric Aledort takes a look at how it’s being applied across the entire enterprise, from urban planning to the pricing of real estate. More and more marketers are using mobile location data to target their ad spend: In 2015, eight in […]

Everyone’s Grading Their Own Homework

September 28, 2017 – Ad Age – In a series of planned public appearances earlier this year, Procter & Gamble Co.’s Marc Pritchard delivered a pointed message to the media industry helmed by the digital duopoly of Facebook and Google. “Stop grading your own homework,” Pritchard said, by which he meant allowing no third-party oversight for the […]

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