Consumer Insights

Identify the Who, What, and Where of Your Industry

The data mobile users leave behind as they interact with their devices helps businesses better understand what consumers care about and their behavioral patterns, enabling more effective and strategic decisions.

Using intent data from consumer smartphones, UberMedia identifies audiences, key demographic characteristics of specific populations, and compelling insights into predictable patterns.

  • Mobile Data, Macro Insights

    Identify important behavioral patterns quickly by considering key characteristics of groups of interests and the underlying motivators that drive their purchase decisions instantly.

  • Your Terms, Our Insights

    Our team of expert data analysts can draw comprehensive insights from a broad set of parameters, including impressed devices, campaign engagers, device ID’s, specific populaces, and more.

  • Consumer Insights Reporting Suite

    The consumer journey is more complicated than ever before. Learn more about the foundational traits of your audience with UberMedia’s Mobile Behavioral Analysis suite, including:

    • Demographics
    • Interests
    • Location Affinity
    • Brand Affinity
    • App Affinity
    • Technographic Information