UberMedia® was founded by Bill Gross in 2010 and is an Idealab startup company based in Pasadena, California. We are a leading independent developer of dynamic advertising solutions and feature-rich mobile applications.

Our Team

Bill
Bg
Gross

Bill Gross

Gladys
Gk
Kong

Gladys Kong

John
Jf
Faieta

Jon Faieta

Michael
Mh
Hayes

Michael Hayes

Eric
Ea
Aledort

Eric Aledort

Michael
Mr
Radford

Michael Radford

Kerry
Kp
Pearce

Kerry Pearce

Jayson
Ja
Ayers

Jayson Ayers

Bill
Bg
Gross

Bill Gross

Gladys
Gk
Kong

Gladys Kong

John
Jf
Faieta

Jon Faieta

Michael
Mh
Hayes

Michael Hayes

Eric
Ea
Aledort

Eric Aledort

Michael
Mr
Radford

Michael Radford

Kerry
Kp
Pearce

Kerry Pearce

Jayson
Ja
Ayers

Jayson Ayers

Bill Gross
Founder and Executive Chairman
@Bill_Gross

Bill Gross founded UberMedia in 2010 after a series of frustrating experiences tweeting during the United Nations Climate Change Conference in Copenhagen in December 2009, the World Economic Forum in Davos and at the annual TED conference in early 2010. Getting lost in the noise of meaningless chatter and unable to easily connect with users interested in finding insightful tweeters from these events, Bill realized there had to be a better way to connect to serious tweeters and followers. Bill took his concept for UberMedia to the Idealab board and several potential investors, all of whom immediately saw its potential.

Bill is also the CEO of Idealab, where he has started over 75 companies. He serves on the boards of directors of numerous companies and is a member of the Board of Trustees of the California Institute of Technology and of the Art Center College of Design. Bill received his B.S. in Mechanical Engineering from the California Institute of Technology.

Gladys Kong
Chief Executive Officer
@gladyzzz

Throughout Gladys's 15-year career, she has been dedicated to innovating and developing new ideas within technology startups. Her tenure in technology is extensive: Gladys was CEO and co-founder of GO Interactive, a social gaming firm. Prior to that she was VP of Engineering at Snap.com, and VP of R&D at Idealab where she helped create numerous companies, including Evolution Robotics, Picasa, X1 Technologies, etc.

Gladys holds a B.S. in Engineering & Applied Science from Caltech and a M.S. in Computer Science from UCLA.

John Faieta
Chief Financial Officer
@johnfaieta

John has over fifteen years of experience with Idealab and other venture capital backed start-ups and is responsible for the financial integrity of the company while supporting the development and execution of company initiatives.

While working with companies such as UberMedia, Idealab, eSolar, CitySearch, and Disney, John has been involved in the fundraising and acquisition process for multiple companies in various stages of development.

John is a licensed CPA and holds an undergraduate degree from Humboldt State University as well as an MBA from Pepperdine.

Michael Hayes
Chief Revenue and Marketing Officer
@michaelbhayes

Hayes joined UberMedia in 2013 to oversee marketing, business and brand development. He is a pioneer in interactive marketing and advertising who brings more than 25 years of expertise to UberMedia.

Prior to joining UberMedia, Hayes was president of digital communications at Initiative, where he responsible for worldwide strategy and oversight of the agency’s digital practice, which served clients such as Hyundai-Kia, Dr. Pepper Snapple Group, MillerCoors, LionsGate, Best Western and TurboTax. Prior to Initiative, he spent nearly two decades in digital marketing and sales roles with companies such as the Walt Disney Co., Weightwatchers.com, Buy.com and LATimes.com.

Hayes is a 2012 ADWEEK Media All Star, member of the American Association of Advertising Agencies (4A's) Privacy Committee and a frequent speaker at national industry gatherings, including the IAB, OMMA, iMedia, Mobile Media Summit, and AdTech.

Eric Aledort
Chief Business Development Officer

Aledort joins UberMedia from Yahoo! where he most recently served as VP, head of media for the global partnerships group, overseeing all strategic partnerships with content providers, commerce partners, resellers, production companies and other media partners.

Aledort worked as head of business development for Dex One, a major local advertising portal, head of Strategic Partnerships and Business Development at WebMD and ran the Business Development team at the Disney Internet Group, representing ABC, ABCNews, ESPN and Disney in online and wireless deals including launching the earliest OTT digital content businesses.

He received a bachelor's degree from Vassar College, a master's degree in International Diplomatic History from the London School of Political Science and Economics, and his juris doctorate degree from Georgetown University Law Center.

Michael Radford
Chief Technology Officer

Michael is a software architect with over 20 years of experience, with a focus on online advertising, machine learning and optimization, and building scalable distributed systems.

Michael has worked with LoveIt LLC, Snap Technologies, and Yahoo!, as well as Idealab and several Idealab companies. In addition, Mike co-founded N54 Inc., an ad targeting and optimization service for ad networks, advertisers, and publishers.

Michael studied physics and computer science at the California Institute of Technology.

Kerry Pearce
Senior Vice President of Product
@kaparkins

Kerry joined UberMedia in 2011 and has accrued over 14 years of experience in product development. She is a true leader with an extensive knowledge of product and a great attention to detail.

Kerry came to UberMedia from Mixx where she worked as VP of Product Development. Prior to that she was the VP of Social Media Products at AOL where she helped launch both AOL 8.0 and 9.0.

Kerry completed her undergraduate education with honors at James Madison University and went on to receive her Masters in Economics from The University of California, Davis.

Jayson Ayers
Senior Vice President of Mobile Partnerships
@jaysonayers

Jayson brings extensive knowledge-over 21 years worth-to his role as the Senior Vice President of Mobile Partnerships. He expertly develops and manages new revenue channels for UberMedia’s mobile apps and mobile audience targeting.

Jayson joined Ubermedia in 2011 from OneRiot where he was the VP of Sales & Business Development. Prior to that he worked as the VP of Marketing & Customer Acquisition at StillSecure and was a Founder of Boulder Interactive, which was acquired by a Colorado-based Venture Capital firm.

Jayson earned a BA in Psychology with a minor in Business and Marketing at Mississippi State University.

Our Investors

The following firms and individuals have invested in Ubermedia.

Idealab

Idealab Logo

Creator of over 75 companies since 1996, including GoTo/Overture, CitySearch, eToys, Picasa, NetZero and eSolar.

Visit Idealab’s website

Accel Partners

Leading venture capital firm dedicated to supporting entrepreneurs who possess the unique insight to define new categories and build world-class companies.

Visit Accel Partners’ website

Comcast Ventures

Comcast Ventures, the venture capital affiliate of Comcast Corporation, invests in innovative businesses that represent the next generation of entertainment, communications and digital technology by partnering with entrepreneurs who have the vision, passion and tenacity to succeed. Most investments are in the advertising, consumer, enterprise and infrastructure sectors. Comcast Ventures provides its portfolio companies with countless resources, relationships and know-how to help them perform at the highest possible levels.

Visit Comcast Ventures’ website

Index Ventures

Noted early-stage investors in such companies as Skype, last.fm, MyHeritage, and Playfish, among more than 100 others.

Visit Index Ventures' website

Revolution

Founded by Steve Case (AOL founder), investor in ZipCar, LivingSocial, Everyday Health and other companies.

Visit Revolution's website

First Round Capital

Early stage investor in such companies as Mint, StumbleUpon, and CoTweet, among many others.

Visit First Round Capital’s website

BetaWorks

Early investor in Twitter, TweetDeck and Bit.ly along with many other companies in social and new media.

Visit BetaWorks’ website

Jason Calacanis

Noted internet entrepreneur and blogger. Founded Silicon Alley Reporter, journal of record chronicling the New York Internet scene in the 1990s. Founder of Mahalo.com.

Visit Jason Calacanis’ website

Jeff Jarvis

Author of What Would Google Do? and founder of BuzzMachine, where he blogs about media and news.

Visit Jeff Jarvis’ website

DLD Ventures

DLD Ventures is the investment arm of Burda Digital. Burda Digital is one of the leading European Internet companies with investments in over 50 digital media businesses.

Visit DLD Ventures’ website

UberMedia was founded by Bill Gross in 2010 and is an Idealab startup company based in Pasadena, California. We are a leading independent developer of dynamic advertising solutions and feature-rich mobile applications.

Our Team

Bill
Bg
Gross

Bill Gross

Gladys
Gk
Kong

Gladys Kong

John
Jf
Faieta

Jon Faieta

Michael
Mh
Hayes

Michael Hayes

Eric
Ea
Aledort

Eric Aledort

Michael
Mr
Radford

Michael Radford

Kerry
Kp
Pearce

Kerry Pearce

Jayson
Ja
Ayers

Jayson Ayers

Bill
Bg
Gross

Bill Gross

Gladys
Gk
Kong

Gladys Kong

John
Jf
Faieta

Jon Faieta

Michael
Mh
Hayes

Michael Hayes

Eric
Ea
Aledort

Eric Aledort

Michael
Mr
Radford

Michael Radford

Kerry
Kp
Pearce

Kerry Pearce

Jayson
Ja
Ayers

Jayson Ayers

Bill Gross
Founder and Executive Chairman
@Bill_Gross

Bill Gross founded UberMedia in 2010 after a series of frustrating experiences tweeting during the United Nations Climate Change Conference in Copenhagen in December 2009, the World Economic Forum in Davos and at the annual TED conference in early 2010. Getting lost in the noise of meaningless chatter and unable to easily connect with users interested in finding insightful tweeters from these events, Bill realized there had to be a better way to connect to serious tweeters and followers. Bill took his concept for UberMedia to the Idealab board and several potential investors, all of whom immediately saw its potential.

Bill is also the CEO of Idealab, where he has started over 75 companies. He serves on the boards of directors of numerous companies and is a member of the Board of Trustees of the California Institute of Technology and of the Art Center College of Design. Bill received his B.S. in Mechanical Engineering from the California Institute of Technology.

Gladys Kong
Chief Executive Officer
@gladyzzz

Throughout Gladys's 15-year career, she has been dedicated to innovating and developing new ideas within technology startups. Her tenure in technology is extensive: Gladys was CEO and co-founder of GO Interactive, a social gaming firm. Prior to that she was VP of Engineering at Snap.com, and VP of R&D at Idealab where she helped create numerous companies, including Evolution Robotics, Picasa, X1 Technologies, etc.

Gladys holds a B.S. in Engineering & Applied Science from Caltech and a M.S. in Computer Science from UCLA.

John Faieta
Chief Financial Officer
@johnfaieta

John has over fifteen years of experience with Idealab and other venture capital backed start-ups and is responsible for the financial integrity of the company while supporting the development and execution of company initiatives.

While working with companies such as UberMedia, Idealab, eSolar, CitySearch, and Disney, John has been involved in the fundraising and acquisition process for multiple companies in various stages of development.

John is a licensed CPA and holds an undergraduate degree from Humboldt State University as well as an MBA from Pepperdine.

Michael Hayes
Chief Revenue and Marketing Officer
@michaelbhayes

Hayes joined UberMedia in 2013 to oversee marketing, business and brand development. He is a pioneer in interactive marketing and advertising who brings more than 25 years of expertise to UberMedia.

Prior to joining UberMedia, Hayes was president of digital communications at Initiative, where he responsible for worldwide strategy and oversight of the agency’s digital practice, which served clients such as Hyundai-Kia, Dr. Pepper Snapple Group, MillerCoors, LionsGate, Best Western and TurboTax. Prior to Initiative, he spent nearly two decades in digital marketing and sales roles with companies such as the Walt Disney Co., Weightwatchers.com, Buy.com and LATimes.com.

Hayes is a 2012 ADWEEK Media All Star, member of the American Association of Advertising Agencies (4A's) Privacy Committee and a frequent speaker at national industry gatherings, including the IAB, OMMA, iMedia, Mobile Media Summit, and AdTech.

Eric Aledort
Chief Business Development Officer

Aledort joins UberMedia from Yahoo! where he most recently served as VP, head of media for the global partnerships group, overseeing all strategic partnerships with content providers, commerce partners, resellers, production companies and other media partners.

Aledort worked as head of business development for Dex One, a major local advertising portal, head of Strategic Partnerships and Business Development at WebMD and ran the Business Development team at the Disney Internet Group, representing ABC, ABCNews, ESPN and Disney in online and wireless deals including launching the earliest OTT digital content businesses.

He received a bachelor's degree from Vassar College, a master's degree in International Diplomatic History from the London School of Political Science and Economics, and his juris doctorate degree from Georgetown University Law Center.

Michael Radford
Chief Technology Officer

Michael is a software architect with over 20 years of experience, with a focus on online advertising, machine learning and optimization, and building scalable distributed systems.

Michael has worked with LoveIt LLC, Snap Technologies, and Yahoo!, as well as Idealab and several Idealab companies. In addition, Mike co-founded N54 Inc., an ad targeting and optimization service for ad networks, advertisers, and publishers.

Michael studied physics and computer science at the California Institute of Technology.

Kerry Pearce
Senior Vice President of Product
@kaparkins

Kerry joined UberMedia in 2011 and has accrued over 14 years of experience in product development. She is a true leader with an extensive knowledge of product and a great attention to detail.

Kerry came to UberMedia from Mixx where she worked as VP of Product Development. Prior to that she was the VP of Social Media Products at AOL where she helped launch both AOL 8.0 and 9.0.

Kerry completed her undergraduate education with honors at James Madison University and went on to receive her Masters in Economics from The University of California, Davis.

Jayson Ayers
Senior Vice President of Mobile Partnerships
@jaysonayers

Jayson brings extensive knowledge-over 21 years worth-to his role as the Senior Vice President of Mobile Partnerships. He expertly develops and manages new revenue channels for UberMedia’s mobile apps and mobile audience targeting.

Jayson joined Ubermedia in 2011 from OneRiot where he was the VP of Sales & Business Development. Prior to that he worked as the VP of Marketing & Customer Acquisition at StillSecure and was a Founder of Boulder Interactive, which was acquired by a Colorado-based Venture Capital firm.

Jayson earned a BA in Psychology with a minor in Business and Marketing at Mississippi State University.

Our Investors

The following firms and individuals have invested in Ubermedia.

Idealab

Idealab Logo

Creator of over 75 companies since 1996, including GoTo/Overture, CitySearch, eToys, Picasa, NetZero and eSolar.

Visit Idealab’s website

Accel Partners

Leading venture capital firm dedicated to supporting entrepreneurs who possess the unique insight to define new categories and build world-class companies.

Visit Accel Partners’ website

Comcast Ventures

Comcast Ventures, the venture capital affiliate of Comcast Corporation, invests in innovative businesses that represent the next generation of entertainment, communications and digital technology by partnering with entrepreneurs who have the vision, passion and tenacity to succeed. Most investments are in the advertising, consumer, enterprise and infrastructure sectors. Comcast Ventures provides its portfolio companies with countless resources, relationships and know-how to help them perform at the highest possible levels.

Visit Comcast Ventures’ website

Index Ventures

Noted early-stage investors in such companies as Skype, last.fm, MyHeritage, and Playfish, among more than 100 others.

Visit Index Ventures' website

Revolution

Founded by Steve Case (AOL founder), investor in ZipCar, LivingSocial, Everyday Health and other companies.

Visit Revolution's website

First Round Capital

Early stage investor in such companies as Mint, StumbleUpon, and CoTweet, among many others.

Visit First Round Capital’s website

BetaWorks

Early investor in Twitter, TweetDeck and Bit.ly along with many other companies in social and new media.

Visit BetaWorks’ website

Jason Calacanis

Noted internet entrepreneur and blogger. Founded Silicon Alley Reporter, journal of record chronicling the New York Internet scene in the 1990s. Founder of Mahalo.com.

Visit Jason Calacanis’ website

Jeff Jarvis

Author of What Would Google Do? and founder of BuzzMachine, where he blogs about media and news.

Visit Jeff Jarvis’ website

DLD Ventures

DLD Ventures is the investment arm of Burda Digital. Burda Digital is one of the leading European Internet companies with investments in over 50 digital media businesses.

Visit DLD Ventures’ website