UberMedia’s Location Visit Optimization™ (LVO) ad optimizer technology enhances mobile ad campaign success using a high volume of precise location data and machine learning. The purpose of this study was to demonstrate the significant effect LVO ad optimizer has on the performance of mobile advertising campaigns.
LVO ad optimizer identifies devices that engage with an advertisement and are later seen at the advertiser’s location. Once identified, LVO analyzes that audience and identifies the next set of most likely customers who are likely to visit the advertiser’s location. These newly targeted prospects are significantly more likely to respond to the ad and later visit the location.