The Future of Cannibalization Analysis

Combining our uniquely precise mobile location data with Tango Analytics’s advanced modeling techniques, SiteImpact enables franchisors and franchisees to quickly and cost-effectively determine the impact of proposed new locations on existing stores or restaurants.

Our precise and accurate mobile data combined with Tango’s analytics process provides retailers and restaurants with a faster, more reliable way to determine trade area overlap.

To learn more about Tango Analytics, please click here. 

  • Unbiased, Effective, and Timely Cannibalization Modeling

    Unlike traditional on-site intercept surveys that take place at individual stores, SiteImpact allows a retailer to geofence a location, capture meaningful data points, and conduct cannibalization analysis faster, cheaper and most importantly, more precisely.