June 26, 2017 – Adotas – Standalone suite of business intelligence tools help marketers accurately assess the performance of their businesses using location intelligence and geo-spatial analysis.
UberMedia, a company that provides mobile data solutions to creatively solve persistent challenges, has added a new component to its mobile location product line with the launch of Vista, a suite of diagnostic intelligence tools for businesses to evaluate their strengths and weaknesses through the lens of real-world foot traffic analysis, shopping patterns, and customer insights.
Vista is designed to help even the most sophisticated marketers understand foot traffic market share, competitive cross shopping, and which retail locations feed consumers to their stores. Vista also provides an in-depth view into retail site selection through optimal shopping and trade area mapping for each unique store location, including population density analysis, retail chain co-tenancy analysis, and store cannibalization modeling.
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