By Gladys Kong Covid-19 has brought on unprecedented global economic uncertainty and social struggle. People are stressed over finances, job security, health, safety and restrictions to their […]
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How To Keep Your Employees Safe, Happy And Sane While Working Remotely
Follow the link below to read UberMedia CEO, Gladys Kong’s latest article in Forbes. How To Keep Your Employees Safe, Happy And Sane While Working Remotely Normally, […]
Read moreToys 'R' Us shopper data insights can give toy makers and retailers an advantage
April 25, 2018 – CIO – Toys ‘R’ Us is shutting its doors, meaning consumers will begin looking elsewhere for their toy needs. Meanwhile, retailers of all shapes […]
Read moreMarketers must get geeky about campaign lift and control groups. Here’s why
April 18, 2018 – MarTech Today – When you ask your vendors about lift, ask them about the composition of the control group. Contributor Gladys Kong explains why […]
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Amazon & Kohls: Frenemies And ‘Coopetitors’; Fighting The Retail Apocalypse Together
April 12, 2018 – Forbes – Late last year Kohl’s allowed ecommerce giant and retail rival Amazon to set up Amazon Return centers in select locations across Chicago and Los […]
Read moreMarketers, here’s how to understand what’s really behind your mobile ad visits metric
March 23, 2018 – MarTech Today – Contributor Gladys Kong demystifies store visits metrics and the various ways they’re compiled, so you know the important questions to ask […]
Read moreUsing mobile location data to track the Amazon bump, and other retail data innovations
March 16, 2018 – CIO – The new partnership between Amazon and Kohl’s is just the type of forward-thinking experiment retailers may need to succeed in today’s competitive […]
Read moreEvaluating location data measurement providers? Here are 5 questions you should ask
February 21, 2018 – MarTech Today – In the world of mobile location data, there’s an acute need for more robust education and understanding of what’s behind the […]
Read moreWhy retail is the new data industry
February 12, 2018 – CIO – At massive tech conferences like CES, SXSW, Web Summit or even Dreamforce, data is at the core of many innovations and conversations. […]
Read moreHow Mobile Data Integration Is Turning The Shopping Mall Into The Third Place
December 22, 2017 – Retail TouchPoints – Dire headlines about the state of the shopping mall conjure images of department store closeout signs, empty food courts and lonely […]
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