Click-To-Mortar: How Retail Brands Can Use Data To Drive In-Store Sales

Ecommerce companies have been using data for years to help personalize the online shopping experience and improve marketing and conversion rates. But what some executives don’t know is that data is incredibly valuable for physical retail, as well.

Data is transforming the physical retail industry, helping retail brands drive shoppers into their brick-and-mortar locations. To read about how retail brands are using data to improve their physical store operations and drive more in-store sales, read this Forbes piece from UberMedia CEO Gladys Kong.

Insights provided by UberMedia in any study mentioned are aggregated and de-identified, not tied to any single device or individual. UberMedia adheres to GDPR and CCPA and has been certified for privacy compliance by Verasafe, an independent third party.