This Company Spun Out From Mobile Ads to Big Data — And Now Helps Customers Do The Same | #GEMM16
November 18, 2016 – Silicon Angle – Mobile advertisements have turned out to have unintended uses for companies; rather than simply helping them sell a product or service in the ad, they also provide a feedback loop of insight about their customers. Customers’ responses in aggregate are essentially big data. So it should not be surprising when a company that started in mobile ads takes what it has learned and parlays it into big data services.
Gladys Kong, CEO of UberMedia [no relation to Uber ride sharing app], spoke to John Furrier (@furrier) host of theCUBE*, from the SiliconANGLE Media team, during the GE Minds + Machines event. They discussed the role that marketing and ads play in Big Data at both the front and back end. She stated that filtering and scaling are necessary to spin out from simple ads to larger big data solutions.
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Insights provided by UberMedia in any study mentioned are aggregated and de-identified, not tied to any single device or individual. UberMedia adheres to GDPR and CCPA and has been certified for privacy compliance by Verasafe, an independent third party.