Some Debuts from Geneva, World Car of the Year Contenders, and a Change in Car Buying

March 8, 2017 – MotorWeek – If you’re thinking about buying a car, the process may have changed since the last time around.  UberMedia has just released a Cross-Shopping Report.  They found 41% of new car buyers visit one dealership.  Researchers say 10 years ago buyers visited an average of five dealerships.  The report found when car buyers get serious about the purchase, they add an average of 2.2 new brands to their shortlist.  The report also points out digital research plays a key part in the process.
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Insights provided by UberMedia in any study mentioned are aggregated and de-identified, not tied to any single device or individual. UberMedia adheres to GDPR and CCPA and has been certified for privacy compliance by Verasafe, an independent third party.

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