This white paper discusses the UberMedia methodology for identifying tourists and their origin markets and behaviors. Last updated: May 29, 2020 Identifying Tourists and Data – UberMedia
Read moreThis white paper discusses the UberMedia methodology for identifying tourists and their origin markets and behaviors. Last updated: May 29, 2020 Identifying Tourists and Data – UberMedia
Read moreVista Use Cases This one sheet outlines the specific use cases businesses can benefit from by utilizing UberMedia Vista. UberMedia’s insights-as-a-service platform, Vista provides mobile location data, […]
Read moreVista Measurement Guide This paper outlines Vista Measurement, including a description of UberMedia’s proprietary visit determination, the methodology behind Vista Measurement, and its benefits. UberMedia’s powerful campaign […]
Read moreUsing the Polygon Portal This document is a reference document for how to draw and approve polygons for you UberMedia data studies. We suggest watching a set […]
Read moreUsing the Demographics Report This paper outlines how to use the Demographics Report in Vista Explorer and Vista Visualizer Vista offers the ability to obtain household level demographics based on […]
Read moreUnderstanding Mobile Location Data This document is a guide to understanding the size, quality, and origin of various data sources so that marketers, brands, researchers, and analysts […]
Read moreUberMedia GDPR Compliance This one pager discusses how UberMedia ensures its products and services meet the principles of the European Union’s General Data Protection Regulation (GDPR). Beginning […]
Read moreUberMedia Fraud Detection This white paper discusses how UberMedia fights ad fraud in the mobile app ecosystem. UberMedia offers multiple levels of advanced techniques to monitor, detect […]
Read moreUberMedia Dwell Time Analysis This one pager discusses the methodology behind UberMedia’s dwell time analysis. Determining dwell time is challenging because most mobile data is intermittent in […]
Read moreStore Level Foot Traffic Report Technical Note A guide to understanding UberMedia’s patent-pending store-level baseline methodology, known as Retail Heartbeat, including a technical appendix. UberMedia’s Retail Heartbeat […]
Read more