Identifying and Analyzing Tourists Using Mobile Location Data

This white paper discusses the UberMedia methodology for identifying tourists and their origin markets and behaviors. Last updated: May 29, 2020 Identifying Tourists and Data – UberMedia

Vista Use Cases This one sheet outlines the specific use cases businesses can benefit from by utilizing UberMedia Vista. UberMedia’s insights-as-a-service platform, Vista provides mobile location data, […]

Vista Measurement Guide This paper outlines Vista Measurement, including a description of UberMedia’s proprietary visit determination, the methodology behind Vista Measurement, and its benefits. UberMedia’s powerful campaign […]

Using the Polygon Portal This document is a reference document for how to draw and approve polygons for you UberMedia data studies. We suggest watching a set […]

Using the Demographics Report This paper outlines how to use the Demographics Report in Vista Explorer and Vista Visualizer Vista offers the ability to obtain household level demographics based on […]

Understanding Mobile Location Data This document is a guide to understanding the size, quality, and origin of various data sources so that marketers, brands, researchers, and analysts […]

UberMedia GDPR Compliance This one pager discusses how UberMedia ensures its products and services meet the principles of the European Union’s General Data Protection Regulation (GDPR). Beginning […]

UberMedia Fraud Detection This white paper discusses how UberMedia fights ad fraud in the mobile app ecosystem. UberMedia offers multiple levels of advanced techniques to monitor, detect […]

UberMedia Dwell Time Analysis This one pager discusses the methodology behind UberMedia’s dwell time analysis. Determining dwell time is challenging because most mobile data is intermittent in […]

Store Level Foot Traffic Report Technical Note A guide to understanding UberMedia’s patent-pending store-level baseline methodology, known as Retail Heartbeat, including a technical appendix. UberMedia’s Retail Heartbeat […]