SDK Data Impact to the Vista API

SDK Data Impact to the Vista API A discussion of report changes due to the addition of SDK data UberMedia recently added new data to the Vista […]

Sample Estimate Confidence This white paper discusses the theory behind UberMedia’s sampling methods to determine if the amount of devices observed is enough for making business decisions. […]

Retail Heartbeat Foot Traffic Report A guide to understanding UberMedia’s patent-pending store-level baseline methodology. UberMedia’s Retail Heartbeat Foot Traffic Report studies leverage various data supply sources to […]

Pulse A guide to understanding and using Pulse, UberMedia’s Mobile Device Density data set. The UberMedia Pulse data set is designed to understand the relative changes in […]

Overview of UberMedia Vista Data Sets A review of the contextualized data sets available through the Vista Data API. Included in this document is a discussion of […]

Optimal GeoSpace Mobile Location Technology This document outlines best practices for creating single-variable trade areas using mobile location data with UberMedia Vista. UberMedia’s proprietary Optimal GeoSpace (OGS) mobile […]

Mobile Data: The Next Generation of Trade Area Modeling This white paper discusses how mobile data is advancing trade area modeling. Mobile data is improving the accuracy […]

Measurement Reporting Best Practices This one pager provides some general best practices to aid in the planning and setup of a media campaign in order to ensure […]

Location Measurement Data and Attribution Methodology This document details the methodology for determining foot traffic ROI of digital media spend This white paper discusses how UberMedia leverages […]

Location Affinity Reports A discussion of the methodology behind the development of UberMedia’s Location Affinity reports, as well as a guide on how to interpret the output […]