UberMedia Launches Vista For A Complete Diagnostic View Of Your Business
June 26, 2017 – Adotas – Standalone suite of business intelligence tools help marketers accurately assess the performance of their businesses using location intelligence and geo-spatial analysis.
UberMedia, a company that provides mobile data solutions to creatively solve persistent challenges, has added a new component to its mobile location product line with the launch of Vista, a suite of diagnostic intelligence tools for businesses to evaluate their strengths and weaknesses through the lens of real-world foot traffic analysis, shopping patterns, and customer insights.
Vista is designed to help even the most sophisticated marketers understand foot traffic market share, competitive cross shopping, and which retail locations feed consumers to their stores. Vista also provides an in-depth view into retail site selection through optimal shopping and trade area mapping for each unique store location, including population density analysis, retail chain co-tenancy analysis, and store cannibalization modeling.
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Insights provided by UberMedia in any study mentioned are aggregated and de-identified, not tied to any single device or individual. UberMedia adheres to GDPR and CCPA and has been certified for privacy compliance by Verasafe, an independent third party.