Why Stricter Data Privacy Laws Would Benefit The Data Industry
The digital advertising industry is in the midst of a full-blown privacy crisis. Consumers are growing increasingly skeptical of digital publishers and are becoming more protective of their personal data. And national and local governments are passing strict data privacy.
But there is a solution, according to UberMedia CEO Gladys Kong, and the digital advertising industry enacting strict self-regulatory policies. Not only will it ensure they’re being respectful of consumers’ privacy, it will deliver deeper, more substantive analytics, she writes. Read here about how the advertising industry can fix its own data problem.
Insights provided by UberMedia in any study mentioned are aggregated and de-identified, not tied to any single device or individual. UberMedia adheres to GDPR and CCPA and has been certified for privacy compliance by Verasafe, an independent third party.