Q: What is the consumer profile of Spirit Halloween shoppers and when do they visit the pop-up retailer leading up to Halloween?
A: We found that foot traffic was greatest on October 28, 2017, the Saturday before Halloween.
Last minute costume shoppers visit Spirit Halloween
Foot traffic to Spirit Halloween locations was higher on weekends than during the week, and peaked on October 28, 2017, the saturday before Halloween.
Last minute, but still “Bargain Hunters”
By comparing Spirit shoppers to our comprehensive audience parameters, including location visits, app usage, and more, we determined that 21% are considered “Bargain Hunters.” Additionally, they are 56% more likely to visit Target over Walmart.