Fast and accurate results from
impression to visit

Leverage the most precise cross-media location visit measurement and attribution technology to understand your location ROI by measuring across your digital media mix down to location visits.

Measurement

Foot traffic based media measurement for mobile, out of home, and even TV advertising. Get results back fast with the highest degree of accuracy on the market, thanks to the industry’s largest supply of high quality data and hand-drawn precise location polygons.

Understand the effect your media has on foot traffic to your locations with 25 customizable reporting dimensions available through reports or an easily setup
interactive dashboard.

Download our Vista Measurement Guide here

38

VISUALIZATIONS

7

BREAKOUTS

15

KPIs

Why Choose Vista Measurement?

Proven Methodology

Measure the impact of media campaigns on driving visits to your locations using proven methodology.

Fast Results

Get results back fast with Vista Measurement’s best-in-class turnaround time.

Flexible Applications

Easily measure the results from in-app, mobile web, web, out of home, and even television advertising.

Foundational Quality

Be confident in your results thanks to the quality of UberMedia®’s mobile data and location polygons.

Powerful Dashboard

Dig into 5 KPIs and 25 performance indicators via a powerful and intuitive dashboard.

Experience with Mobile Data

Receive support from a team with 6 years of evolving how we ingest, refine, and actualize mobile data.

Quality
Assessment
Fraud Detection
Data Filtering
Secure
Consolidation
Structuring and
Compression
Automated
Analysis

UberMedia’s data processing aggregates and distills
mobile data from a variety of sources into a single
contextualized supply of mobile location data.

UberMedia removes fraudulent
location data sold by app developers
to unsuspecting vendors.

Mobile location data is aggregated to
achieve a high level of accuracy
without sacrificing scale.

Data is tested rigorously for quality
and anything that doesn’t meet strict
standards is removed.

Mobile location data is contextualized
with UberMedia’s proprietary visit
determination technology.

14 Trillion

TOTAL LOCATION
OBSERVATIONS

800 Million

MONTHLY ACTIVE DEVICES
GLOBALLY

4.5 Years

HISTORICAL DATA

150 Million

MONTHLY ACTIVE SDK
USERS IN THE US
 

Precise Location Polygons

The accuracy of Vista Measurement depends both on the mobile data
itself, and how the retail locations are defined. Instead of using
imprecise tiles or point and radius definitions, UberMedia’s team of GIS
analysts hand draws boundaries around retail locations ensuring a
high visit accuracy — visitors were actually in the retail locations, not
just nearby.

To date, this team has produced more than 1 million double-verified
location polygons that underpin all of Vista Measurement’s results.