Contextualized Mobile Location Data
This one sheet discusses UberMedia’s contextualized mobile location data
UberMedia’s contextualized mobile location data is enhanced via our proprietary visit-determination technology, combining over 1 million hand-drawn retail boundaries, powerful data processing, and industry-leading baselining to provide a dataset that is both accurate and actionable. This document discusses those topics, provides important stats regarding our dataset, and an example of contextualized data.
When to Send: When someone has a question about our data or data processing.
Last Updated: October 2018
Other Supporting Material: none
Insights provided by UberMedia in any study mentioned are aggregated and de-identified, not tied to any single device or individual. UberMedia adheres to GDPR and CCPA and has been certified for privacy compliance by Verasafe, an independent third party.