Demographic Representation of the UberMedia Device Graph (Global)
This whitepaper summarizes how well UberMedia’s device graph, as a whole and before computational corrections, represent the various demographic characteristics (such as income, ethnicity and educational attainment) of the U.S., Canadian and Australian populations. In short: How well does the UberMedia device graph represent the diversity of those populations?
When to Send: When a partner or a client inquires about our demographic representation globally
Last Updated: February 2020
Other Supporting Material: none
Insights provided by UberMedia in any study mentioned are aggregated and de-identified, not tied to any single device or individual. UberMedia adheres to GDPR and CCPA and has been certified for privacy compliance by Verasafe, an independent third party.