This white paper summarizes how well UberMedia’s device graph, as a whole and before computational corrections, represent the income, ethnicity and educational attainment of the U.S. population. In short: How well does the UberMedia device graph represent the diversity of
those populations?

When to Send: When a partner or a client inquires about our demographic representation in the United States
Last Updated: February 2020
Other Supporting Material: none

Demographic Representativeness US

Insights provided by UberMedia in any study mentioned are aggregated and de-identified, not tied to any single device or individual. UberMedia adheres to GDPR and CCPA and has been certified for privacy compliance by Verasafe, an independent third party.