Evaluating Prospective Locations with Mobile Location Data
A national QSR approached UberMedia about using mobile location data to evaluate an area for expansion using a current McDonald’s site as a proxy site for the proposed location. The study location is a Nashville-area McDonald’s located near a major highway. The location is open 24 hours and also located near a number of shopping centers and malls.
Published: May 2019
Presenter: Matt Abad
Insights provided by UberMedia in any study mentioned are aggregated and de-identified, not tied to any single device or individual. UberMedia adheres to GDPR and CCPA and has been certified for privacy compliance by Verasafe, an independent third party.