#ICSCmocial: How Mobile Data is Redefining Retail Strategy presentation by UberMedia
Gladys’ presentation for ICSC MOCIAL+ Conference August 2016, outlining the obstacles retail real estate professionals face, how the pinpoint accuracy of mobile data can be leveraged to make trade area analysis, real estate and competitor cannibalization decisions, and how to reach millennials and other demographics from an awareness and behavioral perspective.
Date of Presentation: August 11, 2016
Presenter: Gladys Kong
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