Optimal GeoSpace Mobile Location Technology
This document outlines best practices for creating single-variable trade areas using mobile location data with UberMedia Vista.
UberMedia’s proprietary Optimal GeoSpace (OGS) mobile location technology provides businesses with an easily accessible single-variable trade area that can be used as an alternative trade area determination method or as a way to augment existing trade area data strategies. This document details the methodology behind OGS, options to consider when creating OGS shapes, the impact certain parameters can have on the outcome, as well as recommended settings.
When to Send: If someone has a question about how we build Optimal GeoSpaces or wants to learn more
Last Updated: June 2018
Other Supporting Material: None
Insights provided by UberMedia in any study mentioned are aggregated and de-identified, not tied to any single device or individual. UberMedia adheres to GDPR and CCPA and has been certified for privacy compliance by Verasafe, an independent third party.