Retail Heartbeat Foot Traffic Report
A guide to understanding UberMedia’s patent-pending store-level baseline methodology.
UberMedia’s Retail Heartbeat Foot Traffic Report studies leverage various data supply sources to provide historic baseline estimates of the most likely number of visitors to a location on a given day. Although each data source provides incomplete observations, each yields a partial window into the true number of visitors on any given day. Retail Heartbeat reconciles these separate observations and finds what number of true visitors is most consistent with all the various observations, over time and among nearby locations. This approach provides a stable estimate of true visitors over the time frame analyzed and within the nearby locations.
When to Send: When someone is interested in our Retail Heartbeat Foot Traffic Repory
Last Updated: November 2018
Other Supporting Material: none
Insights provided by UberMedia in any study mentioned are aggregated and de-identified, not tied to any single device or individual. UberMedia adheres to GDPR and CCPA and has been certified for privacy compliance by Verasafe, an independent third party.