SDK Data Impact to the Vista API

A discussion of report changes due to the addition of SDK data

UberMedia recently added new data to the Vista data store sourced from a different SDK. Traditionally, UberMedia’s data has been collected from advertising SDKs, cleaned, filtered, and stored. With the recent launch of Vista, UberMedia now offers data sourced from SDKs that exist solely to collect location information. This has expanded our footprint by 18MN MAUs and over 6BN additional data points per month.

When to Send: When someone is concerned with how UberMedia’s reports have changed since the addition of SDK data.
Last Updated: June 2018
Other Supporting Material: none

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Insights provided by UberMedia in any study mentioned are aggregated and de-identified, not tied to any single device or individual. UberMedia adheres to GDPR and CCPA and has been certified for privacy compliance by Verasafe, an independent third party.