UberMedia Dwell Time Analysis
This one pager discusses the methodology behind UberMedia’s dwell time analysis.
Determining dwell time is challenging because most mobile data is intermittent in nature. Our method for determining dwell time is based on the comparison of what we have identified as the inner dwell time and outer dwell time, with the actual dwell time in between the two. This analysis is dependent on verifying that an actual visit occurred and screening out employees.
When to Send: When someone asks if we can provide dwell time information
Last Updated: June 2018
Other Supporting Material: none
Insights provided by UberMedia in any study mentioned are aggregated and de-identified, not tied to any single device or individual. UberMedia adheres to GDPR and CCPA and has been certified for privacy compliance by Verasafe, an independent third party.