UberMedia Fraud Detection
This white paper discusses how UberMedia fights ad fraud in the mobile app ecosystem.
UberMedia offers multiple levels of advanced techniques to monitor, detect and recover from fraudulent activities. Mobile Ad Exchanges offer minimal degrees of fraud screening. In light of this, UberMedia has been a leader in reducing fraud on its ad-serving platform. This paper outlines the multitude of methodologies used by UberMedia to remove as much fraud as possible from the ad-serving ecosystem. To find out more specifics on location accuracy and location screening, contact your UberMedia representative for our Location white paper.
When to Send: When someone is concerned with how we screen out fraud.
Last Updated: July 2018
Other Supporting Material: none
Insights provided by UberMedia in any study mentioned are aggregated and de-identified, not tied to any single device or individual. UberMedia adheres to GDPR and CCPA and has been certified for privacy compliance by Verasafe, an independent third party.