With the new year upon us, we are now officially in the CCPA era of digital advertising.
The California Consumer Privacy Act, a set of data privacy regulations that go into effect January 1, 2020, will give consumers unprecedented legal protections over their online data. It’s also causing lots of headaches for anxious marketing executives, who worry the law will severely limit their ability to collect data on consumers and use it to make informed business decisions.
But fear not, says UberMedia CEO Gladys Kong. CCPA won’t hurt the data industry — in fact, CCPA will make the data industry stronger.
In her latest contribution to Forbes, Kong explains why CCPA will be beneficial to the data industry and how marketing executives should operate under the new law.